Why Russian Companies Are Introducing Corporate Currency

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Gamification of work processes is experiencing a new wave of popularity. Previously, it was mainly large companies that followed the path of implementing game mechanics, but now small and medium-sized businesses are eagerly picking up the trend. Marketing Director of iConText Group Yulia Shelygina explained why this is happening and how gamification works in business.

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Over the past four months, 55 articles with comments from our experts have appeared in the media, and not the least important role in this was played by... cogs. Cogs in a group of companies is italy telegram database the corporate currency that employees receive for various achievements and activities, including writing comments for corporate media and external platforms.

Cogs appeared in our economy in 2021. A lot has happened since then, but the rate remains stable: 5 rubles per cog (WNT). You can always check your balance in your personal account on the internal portal, and spend cogs in the corporate store.

There are several dozen items on offer, from office supplies and stylish merch to certificates for a variety of purchases and leisure. The most affordable lot (only 50 WNT) is a branded cardholder, the most expensive (4000 WNT) is a certificate for paying for sports, education or travel.



"How much is that in screws?" is probably one of the most popular questions among our employees. It causes confusion among newcomers, but they quickly understand the rules of the game.