Best practices for collecting email consent
Posted: Wed Jan 22, 2025 5:55 am
If you’d like to learn more about what lead magnets work best for other marketers like you, check out our best lead magnets for lead generation study. Email course lead magnet example - email course on video marketing fundamentals. An email course is a great example of an effective lead magnet, and they’re easy to set up, too. Instead of sending all the course materials in one go, the idea is to divide them into smaller chunks (lessons) and send them to your email recipients one by one.
Thanks to this approach, your email mom data user list subscribers can get used to seeing your brand in their inbox, which will help you build a stronger relationship with them. Although this type of lead magnet is most popular among saas companies and online marketing in general, you can use them for almost any niche. If you’re an expert in agriculture, dog breeding, or playing squash, you could gather your knowledge and offer it as an incentive to sign up for your email list.
Above is an example of an email course offered as a lead magnet that was made by wistia. You’ll find other similar ones in the getresponse resources. In short, why is this a good lead magnet? Email courses let you deliver a lot of value over a certain amount of time. People get used to seeing your brand, and you get a reason to keep reaching out to them. This makes relationship-building with your audience much, much easier.
Thanks to this approach, your email mom data user list subscribers can get used to seeing your brand in their inbox, which will help you build a stronger relationship with them. Although this type of lead magnet is most popular among saas companies and online marketing in general, you can use them for almost any niche. If you’re an expert in agriculture, dog breeding, or playing squash, you could gather your knowledge and offer it as an incentive to sign up for your email list.
Above is an example of an email course offered as a lead magnet that was made by wistia. You’ll find other similar ones in the getresponse resources. In short, why is this a good lead magnet? Email courses let you deliver a lot of value over a certain amount of time. People get used to seeing your brand, and you get a reason to keep reaching out to them. This makes relationship-building with your audience much, much easier.