Drainage advertising strategies for leading brands
Posted: Wed Jan 22, 2025 5:49 am
Use advertising to give customers a reason to choose you and build trust through advertising. Why should consumers choose you? How to increase trust? Where is your brand currently? What is your position in the minds of consumers? Decide how your ads will be exposed:
Leading brand : one of the best leading brands in similar products, recognized by the public
Second-tier brands : less well-known than leading brands, but have an audience that loves them
Emerging brands : Brands that have just started and most people in the market have never heard of them
For the above three brand conditions, our advertising strategies for exposure will be slightly different.
If you are a leading brand in the market category, you are welcome to show belize phone number data off the momentum of the brand generously. The advertisement can explain the market survey results, numerous consumer testimonials, the most popular choices, etc. Because you are a leading brand, you can also use it in large quantities. Different industries like to cooperate with leading brands in cross-industry cooperation. Consumers also have a herd mentality and will give priority to the first brand when choosing products. The role of a brand is to build trust and reduce psychological transaction costs.
Since leading brands are well-known enough, they can increase their exposure to new customer audiences and strengthen their impressions. Merchants can try some newer and high-traffic advertising platforms to find new potential customers. For example, due to LINE's high market share in Taiwan , LAP advertising is one of the platforms that leading brands can try to tap more new traffic.
2. Drainage advertising strategies for second-tier brands
If you are not a leading brand, but there is already a group of audiences who like you, you can explain your differentiation in advertising, because leading brands usually have a set tone that is difficult to change, and second-tier brands are usually more mobile, so you can do Make more attempts to find the differences between your own advantages and leading brands. If it happens to be a pain point for consumers, this is a good selling point.
Leading brand : one of the best leading brands in similar products, recognized by the public
Second-tier brands : less well-known than leading brands, but have an audience that loves them
Emerging brands : Brands that have just started and most people in the market have never heard of them
For the above three brand conditions, our advertising strategies for exposure will be slightly different.
If you are a leading brand in the market category, you are welcome to show belize phone number data off the momentum of the brand generously. The advertisement can explain the market survey results, numerous consumer testimonials, the most popular choices, etc. Because you are a leading brand, you can also use it in large quantities. Different industries like to cooperate with leading brands in cross-industry cooperation. Consumers also have a herd mentality and will give priority to the first brand when choosing products. The role of a brand is to build trust and reduce psychological transaction costs.
Since leading brands are well-known enough, they can increase their exposure to new customer audiences and strengthen their impressions. Merchants can try some newer and high-traffic advertising platforms to find new potential customers. For example, due to LINE's high market share in Taiwan , LAP advertising is one of the platforms that leading brands can try to tap more new traffic.
2. Drainage advertising strategies for second-tier brands
If you are not a leading brand, but there is already a group of audiences who like you, you can explain your differentiation in advertising, because leading brands usually have a set tone that is difficult to change, and second-tier brands are usually more mobile, so you can do Make more attempts to find the differences between your own advantages and leading brands. If it happens to be a pain point for consumers, this is a good selling point.