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The trial and error method is the safest bet when determining the best time and day to send emails. Your emails should land in the subscriber’s inbox in the morning according to their time zone. Instead of presuming that culturally similar regions respond to your emails in the same way, run multiple tests and schedule your emails at different times. Keep track of your open and click-through rates, and then optimize your send time. Humanize your brand the goal of localization is to build trust with customers in the language they understand, with the cultural context familiar to them.

Does your voice appeal to the users gambling data singapore user list in a human way? Does the tone, wit, and humor stay intact when translated into multiple languages? Slack’s localized communication is an excellent example of keeping their core values of courtesy, empathy, playfulness and craftsmanship intact in multiple languages. Because english is incorporated in everyday german vocabulary, slack’s german version also includes english phrases. Slack german email. Source email signature depending on the country you’re sending the email to, the words used to sign off the email are as important as the content.

For example, an email signature with “regards” is considered normal in the usa, while the british prefer “kind regards” or “warm regards”. Ending the email with a verbal equivalent of a hug is normal in brazil, but may seem awkward for cultures that follow more formal etiquette. In nigeria, the closing of the email is more important than the opening, with sign-offs including actual prayers. Before choosing an email sign-off, research the audience’s culture and don’t leave subscribers baffled by your choice of words.