Regular data analysis allows you to adjust your strategy and improve results.
Important metrics:
DAU/MAU (active users) - shows engagement.
Retention Rate — user retention.
CPI (Cost Per Install) — the cost of one download.
Tools:
Firebase - for mobile app analytics.
Adjust or Appsflyer - for campaign tracking.
Create weekly reports bulk sms nepal packages on key metrics to help you adapt your strategy in a timely manner.
If the Retention Rate is falling, review the onboarding process or the functionality of the application.
Implement cohort analysis to evaluate the effectiveness of marketing campaigns for different groups of users.
app promotion Step 7. Use alternative promotion channels
1. Partnerships:
Partner with other apps or brands for cross-promotion.
2. Gamification:
Add in-game elements (points, bonuses) to increase engagement.
3. Push notifications:
Send personalized notifications to retain users.
4. Forums and communities:
Promote your app through specialized forums and groups on social networks.