How to Use the Holiday Buzz to Boost Sales
Posted: Wed Jan 22, 2025 5:27 am
Dynamics of popularity of the query "buy pumpkin" in Russia
Stores selling these goods and services operate normally throughout the year, but 1-2 months before sales growth, they begin to actively attract holiday traffic. The emphasis is on the holiday theme with calls to "choose a gift", "please your significant other", "treat yourself for the New Year", etc.
3. Products, the demand for which is not only due to malaysia mobile phone numbers database holidays.
The increase in demand on the eve of the holidays does not mean that it is only related to the holidays. Various factors may be superimposed. Let's consider, for example, fur coats:
How to Use the Holiday Buzz to Boost Sales
Dynamics of popularity of the query "buy a fur coat" in Russia
Active growth in demand begins at the end of September and reaches its peak in the 20th of December, falling closer to the New Year, and comes to naught by spring. Of course, the New Year has an impact, but the seasonal factor is also important here - if the New Year were in the summer, there would not be such a surge in fur coat sales.
When promoting such products, you need to understand the needs of the audience well and begin promotion not only on the eve of the holidays, but also on the eve of the beginning of the phase of seasonal growth in demand.
So, to promote goods and services on the eve of the holidays, first analyze the demand for them over the past years, identify periods of sales growth, growth rates and declines.
The most convenient way to do this is with the Google Trends service - it is free and easy to use. For each product, select a relevant commercial search phrase (with the words "buy", "order", etc.), specify the country "Russia" (or another) and the analysis period "Over the past 5 years" . As a result, you will receive a visual graph of changes in the popularity of the request (and therefore, demand). After the analysis, you will clearly understand which products are worth promoting on the eve of the holidays.
Stores selling these goods and services operate normally throughout the year, but 1-2 months before sales growth, they begin to actively attract holiday traffic. The emphasis is on the holiday theme with calls to "choose a gift", "please your significant other", "treat yourself for the New Year", etc.
3. Products, the demand for which is not only due to malaysia mobile phone numbers database holidays.
The increase in demand on the eve of the holidays does not mean that it is only related to the holidays. Various factors may be superimposed. Let's consider, for example, fur coats:
How to Use the Holiday Buzz to Boost Sales
Dynamics of popularity of the query "buy a fur coat" in Russia
Active growth in demand begins at the end of September and reaches its peak in the 20th of December, falling closer to the New Year, and comes to naught by spring. Of course, the New Year has an impact, but the seasonal factor is also important here - if the New Year were in the summer, there would not be such a surge in fur coat sales.
When promoting such products, you need to understand the needs of the audience well and begin promotion not only on the eve of the holidays, but also on the eve of the beginning of the phase of seasonal growth in demand.
So, to promote goods and services on the eve of the holidays, first analyze the demand for them over the past years, identify periods of sales growth, growth rates and declines.
The most convenient way to do this is with the Google Trends service - it is free and easy to use. For each product, select a relevant commercial search phrase (with the words "buy", "order", etc.), specify the country "Russia" (or another) and the analysis period "Over the past 5 years" . As a result, you will receive a visual graph of changes in the popularity of the request (and therefore, demand). After the analysis, you will clearly understand which products are worth promoting on the eve of the holidays.