Instagram Advertising Convert to a business account

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You can also analyze reach, number of subscribers, and engagement using third-party services. When Instagram restricted access to its API after the data leak scandal , there were few working SMM analytics tools left in service. However, they exist: you can try AppTraction, JagaJam, Livedune, or UnionMetrics.

Track user behavior on your website and conversions into leads using web analytics systems.
Studying intermediate indicators – subscriber growth, number hong kong mobile phone numbers database of clicks, etc. – is necessary for optimizing advertising campaigns and SMM. But it is much more important to track how all this affects sales and other business metrics.

Here, web analytics systems Yandex.Metrica and Google Analytics will help. They will show the effectiveness of the ad if you supply all links with UTM tags. In addition, the Facebook pixel must be installed on the site: this way, important data, including conversions, will be automatically transferred to Ads Manager.

If all these metrics are a dark forest for you, study our blog review of the main indicators of the effectiveness of Internet marketing and advertising . It will be easier to navigate.

Don't know where to start? Here's a bonus algorithm from Valeria Svirskaya , co-founder of the InShow agency and author of the Instagram show Telegram channel.

She advises beginners to act according to the following scheme:

1. Determine the budget.
The advertising budget should be fixed and transparent. And you should definitely leave money for food and other basic expenses: "I'll spend it all now, it will probably pay off later" is not an option. SMM, targeted advertising - all this works in the long run.

By the way, 9 out of 10 entrepreneurs do not plan a budget at all.

2. Allocate the budget.
To launch a project, you need two things - a good-quality photo (even on an iPhone) and setting up targeted advertising. If the budget is limited and there is no money to hire a specialist, you can consult a targetologist. A product with a low cost price can be sent to microbloggers.