Composite goal – includes all the listed goals in a step-by-step form

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Create goals in Metrica This step allows Metrica to determine which user actions need to be tracked. To do this, in the "Goals" tab, we mark the parameters that are relevant for the current campaign, the number of which is limited to 200. The most popular options are: number of views – we indicate the minimum number of pages that the user must visit; page visits – we mark this if, for remarketing purposes, it is important to understand whether a person was interested in a specific product or category; JavaScript event – ​​helps to track target actions (request for a call back, click on the “Add to cart” button, “Call back in 30 seconds”, etc.


Once set up, the goals are ready for use in Yandex.Direct. Read also Creative viber database Advertising: Best Examples and Secrets of Creation Read more Launching a campaign in Yandex.Direct We proceed to the final stage – we select the “Smart Banners” type to create a new campaign. We mark the standard parameters, including display regions, dates and contact details. In the "Metrica" ​​block, we enter the counter number, in the "Metrica Management" block, we specify the bid management strategy, for example, "Optimization of the number of conversions".


It is activated if the corresponding goal is created in Metrica. Next, we upload the pre-generated product feed file and create a group of ads. This work can be assigned to a designer or you can use Yandex templates. Each smart banner will contain a static element, including information about your store, and a dynamic part – information about the product offered to the user. Setting up dynamic remarketing (retargeting) in social networks "Catch-up" banners in the Google Display Network are used by many owners of trading platforms, but social networks are still poorly used to achieve this goal.