Specific professional terms It is much clearer to say
Posted: Wed Jan 22, 2025 4:57 am
Not a vague promise of "we'll do your manicure in no time", but a measurable one of "Manicure in 30 minutes" Read also How to attract followers on Instagram: paid and free methods Read more Marketing cliches Trite phrases like “highest quality” and “personalized approach” are so common among other companies that they do not evoke any response. Something new, something unique to you, is needed. False promises You should only make truthful promises: you don’t need to claim that you can do a manicure in half an hour if you objectively do it in an hour.
"Hypoallergenic gel polish" than "Gel polish 9-free" Frequent use of the office 365 database pronoun "we" It is much more pleasant not to say “we can/do”, but “you will have it”. Note the client’s benefits. Long and complex texts in the USP. A working Unique Offer is most often a laconic phrase of several words The more concisely a sentence is constructed, the more it sticks in the memory. Another mistake is the belief that you can create one unique sentence forever.
The reality is that in the beauty industry, trends and customer needs are constantly changing, and a successful USP can simply be stolen. The main thing when creating a Unique Selling Proposition is to understand that you don’t need to present a space product that is previously unknown. For a USP, it is enough to present standard and banal things in a new light. But at the same time, if you can offer something revolutionary, why not? The owner of the beauty studio Dannie Lea Hair Design was the first to offer a service that no other studio in England had at that time.
"Hypoallergenic gel polish" than "Gel polish 9-free" Frequent use of the office 365 database pronoun "we" It is much more pleasant not to say “we can/do”, but “you will have it”. Note the client’s benefits. Long and complex texts in the USP. A working Unique Offer is most often a laconic phrase of several words The more concisely a sentence is constructed, the more it sticks in the memory. Another mistake is the belief that you can create one unique sentence forever.
The reality is that in the beauty industry, trends and customer needs are constantly changing, and a successful USP can simply be stolen. The main thing when creating a Unique Selling Proposition is to understand that you don’t need to present a space product that is previously unknown. For a USP, it is enough to present standard and banal things in a new light. But at the same time, if you can offer something revolutionary, why not? The owner of the beauty studio Dannie Lea Hair Design was the first to offer a service that no other studio in England had at that time.