Retail marketing is all about building awarenes

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Using them, you can reduce the number of operators, leaving only those employees who will perform real tasks. Additionally, you will build reliable contact with regular customers, increase their loyalty and, due to this, achieve real growth in profits, which will continue to increase over time.Automation tools in Russian retail: how to use the information service for grocery and non-food stores Home—Articles—Business examples—Automation tools in Russian retail: how to use the information service for grocery and non-food stores Automation tools in Russian retail for grocery and non-grocery stores Business examples s and loyalty. Ultimately, it helps increase sales and profits. How can you achieve this quickly and inexpensively? Digital automation tools can help. Retail is experiencing an increasingly active growth of competition. Consumers want to get the most comfortable and successful shopping experience both online and in physical stores.



Therefore, maximum attention should be uk phone number list paid to the quality of service and customer convenience, making it easier for them to search, compare and buy products. By investing in this area, you will receive a greater return on investment in the future. And digital tools that automate the search and information of retail store customers will help with this. Opportunities for robotic calls in retail A full-fledged voice assistant in the telephone channel helps to make the experience of communication with clients positive. Within the framework of incoming and outgoing robotic calls, it is possible to implement the most complex conversation scenarios and adapt to the consumer's responses. A whole set of technologies is used for this: ASR is a speech recognition system that accurately captures what the user is saying. NLU is a technology for understanding natural language and consumer words in the right contact, as well as remembering previous answers.



Text-to-speech technology that is virtually indistinguishable from real speech. Considering the listed technologies, robotic calls for retail trade in food and non-food products easily replace the calls of a call center operator. At the same time, the consumer does not get the feeling that he received an impersonal call from a robot with a standard text. A voice robot can be used: to call a client and invite him to visit the store, interesting him with a promotion, a new collection, a discount; offer a personalized coupon for a purchase, linking it to a specific product category - one from which the client once purchased something; talk about the opening of a new retail outlet, changes in working hours, the closure of a store in Russia and the holding of a sale of goods in connection with this; inform about the acceptance of the order for delivery, the order status and its readiness for issue, about the departure of the courier who will deliver the purchase.