The correct way is to voice the problem and then offer a solution
Posted: Wed Jan 22, 2025 4:33 am
There is a concept of USP – unique value proposition. It is very successful if the USP concept can be transformed into the USP concept. This way, customers will see that you have similar values to them. Attract with service The lack of unique features is not a problem if you offer free samples or test drives, 24/7 consultations or a long warranty. This will be a pleasant and useful addition to the product. Help customers solve their problems There are several examples of formulas for good USPs.
Need - Result - Guarantee (We will rid you of pests in your home in a month botim database or return your money); CA — Problem — Solution (We will help car owners choose a reliable insurer using an online service); Unique feature - Need (New formula of shampoo against graying hair); Product - Target Audience - Problem - Benefit (Ice cream for little sweet tooths in new packaging: clean hands and stain-free clothes).
Before writing a USP, you need to consider examples of typical mistakes. Looking down on a potential buyer Firstly, you can't declare your product "the best in the world" without good argumentation. This is arrogant, and the audience is tired of such statements. Instead, be specific: "High-quality clothing made from Italian fabrics." Sentence template Secondly, it is high time to avoid the decades-old, very standard, classical phrases that can be called templates for advertising. They have become boring to buyers and do not cause any desire to pay for anything.
Need - Result - Guarantee (We will rid you of pests in your home in a month botim database or return your money); CA — Problem — Solution (We will help car owners choose a reliable insurer using an online service); Unique feature - Need (New formula of shampoo against graying hair); Product - Target Audience - Problem - Benefit (Ice cream for little sweet tooths in new packaging: clean hands and stain-free clothes).
Before writing a USP, you need to consider examples of typical mistakes. Looking down on a potential buyer Firstly, you can't declare your product "the best in the world" without good argumentation. This is arrogant, and the audience is tired of such statements. Instead, be specific: "High-quality clothing made from Italian fabrics." Sentence template Secondly, it is high time to avoid the decades-old, very standard, classical phrases that can be called templates for advertising. They have become boring to buyers and do not cause any desire to pay for anything.