Route banner. This is an image with text that appears when a

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gafimiv406
Posts: 619
Joined: Tue Jan 07, 2025 4:28 am

Route banner. This is an image with text that appears when a

Post by gafimiv406 »

person moving along a certain route stops. It will disappear when the movement is resumed.
The banner on the main Maps page is a flashy image that can only be displayed on a PC.
Images in Yandex.Metro – can be seen by those who are planning a route to a station linked to a certain company in Yandex.Business. Advertising material consists of an illustration, text, and a button leading to a web resource.
Banner advertising that appears before the start of movement is available in Yandex.Navigator.
Branded is divided into:

Pins are advertisements for shops, services, and catering establishments that are displayed when you drive past them in your car.
Billboards are digital "advertising boards" that appear along your route and can be activated.
Recommendations for choosing a route to visit a useful store.
Priority placement format. Improving the position of the company card on the platform's geoservices.

Targeting – targeted advertising that is shown to everyone who falls turkey whatsapp number database within its field of action (radius from 500 m).

2GIS
I would like to say that paid promotion in 2 GIS provides a number of opportunities:

use more information in the card (for example, include photos of the products, price, description), this will make it competitive;
Enable the priority display option - your data will be shown above the rest in the search.
Advertising formats in 2GIS
The service offers the following advertising formats:

Geo-contextual. Offers shown to users based on their interests and location. There are several options, depending on the budget: from a short ad to a microsite
Contextual media in the form of banners and buttons with attractive graphic design depending on consumer requests.
Media format – static images, videos located in different places (on the general map, start page).
An advertisement in a navigator appears when a person is moving along a certain route or stopping while traveling by vehicle.
Special offers generated by the platform for a specific business project.
How to fill out a company card in a geoservice correctly: general recommendations
When promoting your brand in geo-services, it is important to carefully fill out the information in the company card, including:

Photos that help form an opinion about the product, service, location. Illustrations must be of high quality. If it is difficult to find the right route on the maps, it is recommended to add photos that help to get your bearings.
Current prices. They should be detailed, with a clear formation scheme (if the service includes several stages, etc.). Price tags on the geoservice should match the data on the main resource.
All possible, current contact information (location address, phone numbers, messengers, route indication).
All available links to social networks.
Link to the website, online registration.
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