Online safety is something that customers are often concerned about which isn’t surprising seeing as identity theft is said to impact at least 60 million Americans. With the holidays being a busy period for online shoppers, it’s a perfect opportunity for you to share online safety tips with customers as a way of making them feel more secure. More specifically, try and find ways to communicate your safe practices with customers and leads so that they’re convinced their data is safe when they shop with you.
If you need content ideas, take a look at your present online security measures denmark phone number resource and see how you can present it to your audience in an easily digestible way. If you don’t have up-to-date security protocols in place, consider online security measures such as adopting industry standards like PCI DSS to help you achieve compliance and safeguard customer data.
Another way to educate them about online safety would be by sharing short and sweet tips via social media on how they can protect their identities during the holidays. Suggestions could include savvy cyber shopping by legitimizing sites before they make purchases or avoiding making credit card transactions using public Wi-Fi. If you can, garner up genuine reviews from past customers about their experience purchasing your products or services online to help build another layer of trust.
Offer Irresistible Incentives
Major attractions for shoppers during the holidays are sales and discounts. Keeping in mind that they will have many tempting offers to choose from, explore ways to make yours irresistible. Often times, at your customer’s needs and also analyzing existing customer data. If you still aren’t sure what the best incentives are, carry out a survey or network with strangers who fit into your marketing personas to get ideas.
Once you’ve come up with incentives for your audience, use your social media platforms to disseminate the information. For instance, you could use your Instagram posts to do giveaways or advertise flash sales. If you’re on Facebook, digital marketing expert Neil Patel suggests you offer your loyal fans an exclusive offer during the holidays.
The best way to achieve this would be by looking closely
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