Mention monitoring services
Posted: Wed Jan 22, 2025 4:23 am
limited analysis capabilities — you can only sort and filter posts based on likes, comments, and reposts.
Read also:
12 skills a successful SMM specialist needs
Brand Analytics
Brand Analytics is a social media and mass media analysis system that tracks brand mentions in various sources.
Installation
Web application.
Mobile applications: iOS, Android.
Social media support
Odnoklassniki, VKontakte, Moi Mir. Also provides honduras mobile phone numbers database content analysis in foreign social networks: Twitter, Facebook*.
Cost
Access to the free demo version — 7 days.
Starter package — 27,000 rubles per month. Allows you to collect up to 5,000 messages in an account per month, monitor social media by tags, pictures, videos, texts.
17 Useful Services for Marketing in Domestic Social Networks
Interface
The service collects brand mentions by specified words and automatically analyzes the sentiment of messages. The report shows the dynamics of the total number of mentions, as well as how the number of positive and negative mentions has changed.
17 Useful Services for Marketing in Domestic Social Networks
All found mentions are collected into one report. At the same time, you can write a response to the user from your Brand Analytics personal account.
Advantages
mobile applications;
mention sentiment tracking;
video service monitoring;
keyword filter;
competitor search and analysis;
work with opinion leaders.
Disadvantages
no free access to the service;
no publication planning.
SERM module in PromoPult
The SERM module in the PromoPult system is designed to track mentions and work with brand reputation on the network.
Installation
Web application, cloud.
Cost
Free for registered PromoPult users.
Interface
After registering in the system, add your website or page in social networks. To track brand mentions, go to the "Reputation Management" section:
17 Useful Services for Marketing in Domestic Social Networks
The system will automatically perform the following actions:
recommend keywords for tracking in search ("brand + reviews", "company + brand" and the like);
will allow you to adjust phrases;
will remove positions in Yandex and Google for reputation queries;
will determine pages that are in the top 20 search engines for these keywords;
will mark the tonality of some pages (that is, define them as negative, positive, neutral or the company's own resources);
will monitor positions for brand queries on a daily basis, find new sites and point out problematic ones.
For clarity, the sentiment markup is presented in the table using color codes. A separate column shows the company's rating on the site. The "serm" mark next to the page URL means that you can leave a review or comment about the company there.
Read also:
12 skills a successful SMM specialist needs
Brand Analytics
Brand Analytics is a social media and mass media analysis system that tracks brand mentions in various sources.
Installation
Web application.
Mobile applications: iOS, Android.
Social media support
Odnoklassniki, VKontakte, Moi Mir. Also provides honduras mobile phone numbers database content analysis in foreign social networks: Twitter, Facebook*.
Cost
Access to the free demo version — 7 days.
Starter package — 27,000 rubles per month. Allows you to collect up to 5,000 messages in an account per month, monitor social media by tags, pictures, videos, texts.
17 Useful Services for Marketing in Domestic Social Networks
Interface
The service collects brand mentions by specified words and automatically analyzes the sentiment of messages. The report shows the dynamics of the total number of mentions, as well as how the number of positive and negative mentions has changed.
17 Useful Services for Marketing in Domestic Social Networks
All found mentions are collected into one report. At the same time, you can write a response to the user from your Brand Analytics personal account.
Advantages
mobile applications;
mention sentiment tracking;
video service monitoring;
keyword filter;
competitor search and analysis;
work with opinion leaders.
Disadvantages
no free access to the service;
no publication planning.
SERM module in PromoPult
The SERM module in the PromoPult system is designed to track mentions and work with brand reputation on the network.
Installation
Web application, cloud.
Cost
Free for registered PromoPult users.
Interface
After registering in the system, add your website or page in social networks. To track brand mentions, go to the "Reputation Management" section:
17 Useful Services for Marketing in Domestic Social Networks
The system will automatically perform the following actions:
recommend keywords for tracking in search ("brand + reviews", "company + brand" and the like);
will allow you to adjust phrases;
will remove positions in Yandex and Google for reputation queries;
will determine pages that are in the top 20 search engines for these keywords;
will mark the tonality of some pages (that is, define them as negative, positive, neutral or the company's own resources);
will monitor positions for brand queries on a daily basis, find new sites and point out problematic ones.
For clarity, the sentiment markup is presented in the table using color codes. A separate column shows the company's rating on the site. The "serm" mark next to the page URL means that you can leave a review or comment about the company there.