Assessing potential social media networks
Posted: Wed Jan 22, 2025 4:01 am
Finding where your users are
Here’s the juicy part. Want to know how to identify the best social media network for your new company?
Just go where your customers are.
Yup. It’s that simple.
If you were shopping for a gift for grandma, you probably wouldn’t go Best Buy to get her a complicated tech gadget, right? It wouldn’t make sense for grandma. The same is true when you’re trying to market to your customers.
The first thing you need to do is have a clear understanding of who your target demographic china mobile phone number resource is because that will tell you which social networks they’re on.
If you already have customers, compile any data on them that you have. Things like their age, income, interests, and the stage of life they’re in are all things that can clue you into where they’re probably spending their time.
You should also be monitoring your competition. What channels are other brands in your business using? If their social media marketing strategies are working, they’ll probably work for you, too.
Once you understand who your demographic is and what their motivators are, you can use that information to start making decisions on where to direct your focus. In addition to your customers, it’s equally important to consider your industry. Content performs differently on each channel, so you need to be able to tailor your strategy to each specific one.
Here’s the juicy part. Want to know how to identify the best social media network for your new company?
Just go where your customers are.
Yup. It’s that simple.
If you were shopping for a gift for grandma, you probably wouldn’t go Best Buy to get her a complicated tech gadget, right? It wouldn’t make sense for grandma. The same is true when you’re trying to market to your customers.
The first thing you need to do is have a clear understanding of who your target demographic china mobile phone number resource is because that will tell you which social networks they’re on.
If you already have customers, compile any data on them that you have. Things like their age, income, interests, and the stage of life they’re in are all things that can clue you into where they’re probably spending their time.
You should also be monitoring your competition. What channels are other brands in your business using? If their social media marketing strategies are working, they’ll probably work for you, too.
Once you understand who your demographic is and what their motivators are, you can use that information to start making decisions on where to direct your focus. In addition to your customers, it’s equally important to consider your industry. Content performs differently on each channel, so you need to be able to tailor your strategy to each specific one.