Google Business Profile Guide: What to Highlight and How Often
Posted: Wed Jan 22, 2025 3:58 am
Google Business Profile Guide: What to Highlight and How Often
Many business owners make the mistake of thinking that Google Business is a set-it-and-forget-it marketing platform. When you provide essential information about your business to potential customers, you begin the trust relationship. Google Business Profile (GBP) does more than list the details of your valid area business: business category, business description, business photos, business hours, business location, local service area, and business reviews. It’s also a great tool to help boost your online SEO (Search Engine Optimization). One of the service’s many benefits is the ability to Google posts feature. You can use Google Business Profile posts to keep your current and potential customers in the loop with the happenings of your local business when they search for you. Let’s look at these step-by-step guidelines that will answer your questions.
What Are Posts on Google Business Profile?
Google Business Profile (GBP) posts are any type of update about your local business. These updates can include sales announcements, offers, and local events as well as blog articles and posts used in social media. They appear on your profile, and customers can see your profile posts when they search your business’ name on Google.
In this Google Business Profile guide, we detail the usa whatsapp data common types of posts that brands can provide to customers, such as holiday hours, a sale or promotion, or an upcoming area event.
You create posts on your valid Google Business Profile the same way you add posts on other social media sites like Facebook and Instagram. Along with text, you can also post images and add an action button, such as “Book”, “Order Online”, “Buy”, “Learn More”, and “Sign Up”. For improved SEO, your posts can provide a link back to a website page or landing page that you want customers to visit after a search, such as an article or a sign-up form.
To get the most out of the Google Business posts feature and your SEO, there are a few guidelines and Google best practices you should follow. Keep reading to learn how to maximize your local Google Business Profile listing.
What You Can Post on Your Profile
Anything you want your customers (or potential customers) to know about your local business in addition to your business description and business category, add a post to your Google Business Profile (GBP). If you have an important update to share, such as a new service or product, your local Google business profile is a great place to provide this.
Why?
Google is the most used online search engine. That means your valid Google Business Profile probably gets more search traffic than your website, since people will often land on your local Google listing first—before they see your website. Regular posts and reviews indicate your business is active and engaged with your community. A local Google listing with consistent posts also increases your ranking in search results (SEO). And it’s a great place to answer your customers’ questions.
Many business owners make the mistake of thinking that Google Business is a set-it-and-forget-it marketing platform. When you provide essential information about your business to potential customers, you begin the trust relationship. Google Business Profile (GBP) does more than list the details of your valid area business: business category, business description, business photos, business hours, business location, local service area, and business reviews. It’s also a great tool to help boost your online SEO (Search Engine Optimization). One of the service’s many benefits is the ability to Google posts feature. You can use Google Business Profile posts to keep your current and potential customers in the loop with the happenings of your local business when they search for you. Let’s look at these step-by-step guidelines that will answer your questions.
What Are Posts on Google Business Profile?
Google Business Profile (GBP) posts are any type of update about your local business. These updates can include sales announcements, offers, and local events as well as blog articles and posts used in social media. They appear on your profile, and customers can see your profile posts when they search your business’ name on Google.
In this Google Business Profile guide, we detail the usa whatsapp data common types of posts that brands can provide to customers, such as holiday hours, a sale or promotion, or an upcoming area event.
You create posts on your valid Google Business Profile the same way you add posts on other social media sites like Facebook and Instagram. Along with text, you can also post images and add an action button, such as “Book”, “Order Online”, “Buy”, “Learn More”, and “Sign Up”. For improved SEO, your posts can provide a link back to a website page or landing page that you want customers to visit after a search, such as an article or a sign-up form.
To get the most out of the Google Business posts feature and your SEO, there are a few guidelines and Google best practices you should follow. Keep reading to learn how to maximize your local Google Business Profile listing.
What You Can Post on Your Profile
Anything you want your customers (or potential customers) to know about your local business in addition to your business description and business category, add a post to your Google Business Profile (GBP). If you have an important update to share, such as a new service or product, your local Google business profile is a great place to provide this.
Why?
Google is the most used online search engine. That means your valid Google Business Profile probably gets more search traffic than your website, since people will often land on your local Google listing first—before they see your website. Regular posts and reviews indicate your business is active and engaged with your community. A local Google listing with consistent posts also increases your ranking in search results (SEO). And it’s a great place to answer your customers’ questions.