Taking Amazon as an example, only Amazon Prime members can enjoy the threshold-free
Posted: Wed Jan 22, 2025 3:58 am
This usual routine of Pinduoduo is also effective in the United States. Many American consulting firms believe that Temu stands out because of its simple and effective pricing strategy. However, just like when Chinese consumers first came into contact with online shopping, American consumers will also face similar confusion when faced with a new way of shopping: How much is such a daily necessity worth?
According to data released by the U.S. Department of Labor on June 10, 2022, the U.S. Consumer Price Index rose 8.6% year-on-year in May, the highest increase since December 1981. Some Chinese media pointed out that the popularity of Temu reflects the subtle changes in consumer mentality under the high inflation pressure in the United States after the epidemic. According to the "2022 U.S. Consumer Trends Report", 49% of Americans choose to be cautious in spending. Against this background, Americans' interest in low-priced goods is rising.
Observe the prices of goods on Temu: hairpins for $0.3, mobile phone cases for $1.98, necklaces for $2.49, and even free shipping for one yuan like Pinduoduo. A Chinese student told the media that when he celebrated his birthday in the United States last year, he only spent $10 on Temu to buy a lot of balloons, dolls and other party el salvador whatsapp resource decorations. The price advantage is amazing.
Temu also launched a "limited-time free shipping" campaign that is updated every 24 hours. Unlike Chinese shopping websites, most shopping websites in the United States charge shipping fees. , free two-day delivery service, while non-members may have a longer free delivery time. The official said it may take "5-8 days after stocking". Therefore, for American netizens, the free shipping service that Chinese netizens are accustomed to is obviously an additional benefit, but in the long run, this pressure will also be transmitted to sellers.
Some American experts are cautious about Temu. Deborah Weinswig, CEO of Coresight Research, said in an interview with the media: It is too early to judge whether Temu can maintain these extremely low prices, free shipping and other benefits. In a market research report, she pointed out that the reason why Temu can carry out such a large-scale marketing in the United States is mainly due to the rich resources of its parent company Pinduoduo.
According to data released by the U.S. Department of Labor on June 10, 2022, the U.S. Consumer Price Index rose 8.6% year-on-year in May, the highest increase since December 1981. Some Chinese media pointed out that the popularity of Temu reflects the subtle changes in consumer mentality under the high inflation pressure in the United States after the epidemic. According to the "2022 U.S. Consumer Trends Report", 49% of Americans choose to be cautious in spending. Against this background, Americans' interest in low-priced goods is rising.
Observe the prices of goods on Temu: hairpins for $0.3, mobile phone cases for $1.98, necklaces for $2.49, and even free shipping for one yuan like Pinduoduo. A Chinese student told the media that when he celebrated his birthday in the United States last year, he only spent $10 on Temu to buy a lot of balloons, dolls and other party el salvador whatsapp resource decorations. The price advantage is amazing.
Temu also launched a "limited-time free shipping" campaign that is updated every 24 hours. Unlike Chinese shopping websites, most shopping websites in the United States charge shipping fees. , free two-day delivery service, while non-members may have a longer free delivery time. The official said it may take "5-8 days after stocking". Therefore, for American netizens, the free shipping service that Chinese netizens are accustomed to is obviously an additional benefit, but in the long run, this pressure will also be transmitted to sellers.
Some American experts are cautious about Temu. Deborah Weinswig, CEO of Coresight Research, said in an interview with the media: It is too early to judge whether Temu can maintain these extremely low prices, free shipping and other benefits. In a market research report, she pointed out that the reason why Temu can carry out such a large-scale marketing in the United States is mainly due to the rich resources of its parent company Pinduoduo.