Ads contain not only videos but also short texts
Posted: Wed Jan 22, 2025 3:54 am
This way, you can spend your advertising dollars more efficiently by targeting an audience that is more likely to be interested.
What are video ads? Explaining the types, benefits, and points to note
2023.08.22
What are video ads? Explaining the types, benefits, and points to note
With the widespread use of smartphones and tablets, video advertising has become one of the marketing methods. Here, we will explain in detail the types of video ads, the benefits of placing them, and the characteristics of the main advertising destinations, including YouTube.
Cross Listing Co., Ltd. provides advertising management consulting, including YouTube advertising. We propose optimal advertising plans based on the knowledge we have gained from advertising management in various industries and business formats, regardless of whether it is BtoC or BtoB.
⇒Click here to download the service introduction document
We have compiled everything about YouTube advertising in one document. A complete guide to YouTube advertising that will maximize your results. Download is free. ⇒Click here to download the explanatory document
Types of YouTube ads and how to choose them
There are several types of YouTube ads, each with chile whatsapp number database its own purpose and strategy. When choosing an ad format, it is important to choose the best format depending on the goal you want to achieve. If you choose a format that does not fit your purpose, your advertising effectiveness may decrease, so consider carefully.
Although the effectiveness of each format is not extremely different, there are situations in which each is suited to use. Below, we will explain the ad formats that are suitable for each general purpose.
For the purpose of raising awareness
For advertisements that aim to raise awareness of a brand or product, it is effective to choose a format that is likely to leave a strong impression on the viewer.
Skippable in-stream ads Bumper Advertisement Outstream Ads
This format allows viewers to skip the ad after 5 seconds, and can be used for longer videos. It is suitable for conveying your brand message or product features in detail. These non-skippable ads are less than six seconds long and leave a strong impression on viewers with their brand name and catchy copy. They are often used as a secondary part of campaigns aimed at increasing awareness. This format is distributed to websites and apps other than YouTube. It is effective when you want to increase the visibility of your videos, mainly targeting mobile users.
When your goal is to reach people who are comparing and considering products and brands
This is a suitable format for products or brands that are already somewhat well-known and for which you want to communicate their specific features and how they differentiate from competitors.
What are video ads? Explaining the types, benefits, and points to note
2023.08.22
What are video ads? Explaining the types, benefits, and points to note
With the widespread use of smartphones and tablets, video advertising has become one of the marketing methods. Here, we will explain in detail the types of video ads, the benefits of placing them, and the characteristics of the main advertising destinations, including YouTube.
Cross Listing Co., Ltd. provides advertising management consulting, including YouTube advertising. We propose optimal advertising plans based on the knowledge we have gained from advertising management in various industries and business formats, regardless of whether it is BtoC or BtoB.
⇒Click here to download the service introduction document
We have compiled everything about YouTube advertising in one document. A complete guide to YouTube advertising that will maximize your results. Download is free. ⇒Click here to download the explanatory document
Types of YouTube ads and how to choose them
There are several types of YouTube ads, each with chile whatsapp number database its own purpose and strategy. When choosing an ad format, it is important to choose the best format depending on the goal you want to achieve. If you choose a format that does not fit your purpose, your advertising effectiveness may decrease, so consider carefully.
Although the effectiveness of each format is not extremely different, there are situations in which each is suited to use. Below, we will explain the ad formats that are suitable for each general purpose.
For the purpose of raising awareness
For advertisements that aim to raise awareness of a brand or product, it is effective to choose a format that is likely to leave a strong impression on the viewer.
Skippable in-stream ads Bumper Advertisement Outstream Ads
This format allows viewers to skip the ad after 5 seconds, and can be used for longer videos. It is suitable for conveying your brand message or product features in detail. These non-skippable ads are less than six seconds long and leave a strong impression on viewers with their brand name and catchy copy. They are often used as a secondary part of campaigns aimed at increasing awareness. This format is distributed to websites and apps other than YouTube. It is effective when you want to increase the visibility of your videos, mainly targeting mobile users.
When your goal is to reach people who are comparing and considering products and brands
This is a suitable format for products or brands that are already somewhat well-known and for which you want to communicate their specific features and how they differentiate from competitors.