Influencer Marketing During a Pandemic: 3 Killer Tactics

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Influencers can increase your brand awareness, authority, engagement, and sales, even during this slow period. If these are your business goals, you need to leverage influencers effectively.

But how?

Just follow these three strategies.

1. Hire Smaller Influencers

While you may be tempted to partner with celebrity influencers, small-time influencers can be a better bet.

Why so?

Micro-influencers (with

Also, you can’t ignore the risks of hiring fake influencers—the ones who inflate bulgaria phone number resource their communities to land better deals. If you fall prey to them, your reputation can take a nosedive, and your investment can go down the drain.

However, finding the right micro-influencer is easier said than done. There are a hundred parameters to be inspected.

The solution?

Influencer marketing agencies like Americanoize can help simplify your influencer search. These agencies have verified influencer databases and can also help you with influencer management.

2. Focus on Educating Consumers
Let’s face it. People are not spending as much money as before, according to a Kantar survey.

They are looking for undiluted, reliable information from the brands they trust, one more fact which explains their increased social media time.

To meet people where they already are, industries like pharma and health have switched over to influencer marketing. With influencers spreading their messaging, these domains can now reach the otherwise impenetrable masses.