Well, there are a few defining traits that set it apart. Let's break them down.
Timelessness: Addresses topics that are not dependent on current trends or events and speaks of fundamental and timeless concepts
Relevance: This content consistently meets the needs and interests of a broad audience, addressing common questions or issues to achieve continued engagement.
Problem-solving skills: Provides solutions to persistent problems, giving readers cmo email list complete and detailed answers
SEO Friendly: Evergreen themes rank well in search engines over time
Broad appeal: It has broad appeal, making the content seem relatable to diverse audiences
Regular Update: You should make regular updates to keep it accurate and relevant.
Read also: How to manage your content marketing projects with ClickUpDifferences between evergreen content and timely content
While both types of content serve important roles, they serve different audience needs and have different lifespans.
Timely content is like a news article or a seasonal post-it note that grabs attention for a moment but quickly loses relevance. Think of a blog post about a new product or a holiday campaign – once the event is over, so is the audience’s interest.
Evergreen content, on the other hand, remains relevant at any time of the year . It can include practical, actionable tips or product reviews that will help readers even years later.
Criteria Contents of always Contents of always Contents of always Contents of always Contents of always
Shelf life Long lasting, can remain relevant for years Short-term, often relevant for a few days or weeks Purpose Long-form content can remain relevant for years Short-form content, often relevant for a few days or weeks Short-form content, often relevant for a few days or weeks
Aim Provide consistent value and relevant information over time Inform or involve about current events or trends Impact on SEO
SEO Impact Build authority and attract consistent traffic It may drive short-term spikes in traffic, but they can quickly fade. SEO Impact Build authority and attract consistent traffic
Examples Practical guides, tutorials and basic knowledge. For example, "How to communicate effectively." News articles, event coverage, and seasonal promotions. For example, "Christmas Gifts for This Year"
Update frequency It is updated periodically, every 6-12 months. Data, figures, SEO keywords and links can be updated monthly/annually for greater relevance.
Foster long-term engagement and audience retention. Attract audiences through relevance and urgency
Differences between evergreen content and timely content
Pro Tip: Using a content calendar helps you plan your content strategy well in advance. This structured approach ensures organization and avoids last-minute rushes, allowing for higher-quality content creation.