In terms of classic engagement, video remains the leading format
Posted: Wed Jan 22, 2025 3:36 am
The average number of likes for one video on Instagram is more than 6 thousand, which is higher than the overall average of 5,963.1 likes.
Instagram Engagement in Numbers: A Large Study of the Social Network
While these figures accurately reflect the level of user interest, they can be misleading regarding the actual popularity of social media posts.
To remove the influence of a small number of the largest accounts, the authors of the study calculated the median values of the metrics. The median number of likes was only 100. This means that 50% of users receive fewer “hearts” under their posts.
On average, there are 150 comments per video, compared to 100.34 mexico mobile phone numbers database comments across the platform as a whole.
Instagram Engagement in Numbers: A Large Study of the Social Network
The median value is 4. In other words, if at least 5 people unsubscribed from your video, you've outperformed 50% of Instagram accounts.
Video posts should be the center of the promotion strategy in this social network. However, creating high-quality videos on a regular basis is hardly a priority for most businesses. The solution is to diversify formats: full-length long videos in IGTV, short announcements and cuts in the feed, amateur “field” shooting for Stories.
We recommend reading
Instagram Stories Advertising: A Beginner's Guide
Less hashtags
If you wanted to know which hashtags make content more popular, the results of the study will disappoint you. The most popular posts contain one or no hashtags. As their number increases, engagement decreases:
Read also:
Everything You Need to Know About Video Advertising on Social Media
Instagram Engagement in Numbers: A Large Study of the Social Network
This is due to both technical reasons and user behavior. Remember about Instagram's "shadow ban" , which hides posts suspected of being spam in hashtags. Although even if the social network shows posts for all keywords, content that does not correspond to them will simply be ignored.
Instagram Engagement in Numbers: A Large Study of the Social Network
While these figures accurately reflect the level of user interest, they can be misleading regarding the actual popularity of social media posts.
To remove the influence of a small number of the largest accounts, the authors of the study calculated the median values of the metrics. The median number of likes was only 100. This means that 50% of users receive fewer “hearts” under their posts.
On average, there are 150 comments per video, compared to 100.34 mexico mobile phone numbers database comments across the platform as a whole.
Instagram Engagement in Numbers: A Large Study of the Social Network
The median value is 4. In other words, if at least 5 people unsubscribed from your video, you've outperformed 50% of Instagram accounts.
Video posts should be the center of the promotion strategy in this social network. However, creating high-quality videos on a regular basis is hardly a priority for most businesses. The solution is to diversify formats: full-length long videos in IGTV, short announcements and cuts in the feed, amateur “field” shooting for Stories.
We recommend reading
Instagram Stories Advertising: A Beginner's Guide
Less hashtags
If you wanted to know which hashtags make content more popular, the results of the study will disappoint you. The most popular posts contain one or no hashtags. As their number increases, engagement decreases:
Read also:
Everything You Need to Know About Video Advertising on Social Media
Instagram Engagement in Numbers: A Large Study of the Social Network
This is due to both technical reasons and user behavior. Remember about Instagram's "shadow ban" , which hides posts suspected of being spam in hashtags. Although even if the social network shows posts for all keywords, content that does not correspond to them will simply be ignored.