launch advertising on search for information queries;

[rakhirhif8963]

People looking for a solution to a problem are an audience that has specific problems that our product can solve.
Advertising goals are to introduce the product; ways to solve the problem; attract conversion traffic.
Our actions :
- add commercial queries to the search with the words: buy/buy; order/order; pay; price/cost; sale; wholesale/retail; discounts/bonuses/promotions; expensive/premium; cheap/inexpensive; Moscow/St. Petersburg;
- strengthen the site with a lead magnet or dynamic content;
- launch YAN/KMS (for problem queries).

Life hack: test the function - additional relevant phrases (ARP)* (first, the advertising campaign is launched, then we turn on ARP), but set the percentage of expenditure to about 3% of the total campaign expenditure, so the system will select the most relevant key phrases. * Additional relevant phrases are key phrases that are automatically botim phone number data to those specified by the advertiser. With their help, your campaign will be replenished with new key phrases and, thus, you will be able to increase the target audience and spend less time on selecting phrases.


Marketing techniques to attract customers
People who are looking for a specific product or service.
The goal of advertising is to build trust with the audience.
Our actions :
- launch classic retargeting/remarketing by audience;
- launch smart banners (suitable for large online stores);
- launch customer match by contacts;
- launch look-alike.

Life hack : when launching an advertising campaign, discuss the usual decision-making period for your client. During this period, we show retargeting/remarketing ads.