4. Show interest in your valuable clients. Congratulate them on their birthday, perhaps their children too. Clients will be pleased.
5. Increase the level of corporate culture, train employees. The degree of responsibility to clients depends on this.
6. Make the manager's contacts available to the client. It is important for people to know who is supervising the project and with whom they can resolve difficult issues.
ABC analysis provides an understanding of what advertising phone number data should focus on to increase sales.
ABC analysis to check your target audience
. ABC analysis is needed if meetings with clients do not bring results; you do not have a clear portrait of your target audience; you are building your business based on the experience of another type of business, or you have not previously conducted ABC analysis.
Checking your target audience
What will such an analysis give you?
An idea of:
- your client's profile;
- whether your target audience enters the sales funnel;
- which clients bring the greatest profit;
- how to attract new buyers.
b2b target audience analysis
How to conduct ABC analysis?
You need to download all contractors from the 1C and CRM databases. Distribute them by sales volumes and frequency of purchases over a certain period. Clients will be grouped by profit along the ABC axis, and by transaction frequency along the XYZ axis. As a result of the study, group A should have 20% of clients with the largest transaction volume, group B – with an average one, and C – with the lowest. Using the same principle, you need to group clients along the XYZ axis, where X includes those who most often make purchases from you, Y – not often, and Z – those who make single purchases.
How to Increase Sales with ABC Analysis
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