Internet Marketing From Scratch: How to Create a Strategy That Works

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Want your business to become visible and attract new customers? An internet marketing strategy is not just a plan, but a key to achieving goals: sales growth, increased recognition and strengthening positions in the market. In this article, you will learn how to create a working promotion system step by step.

What is Internet Marketing Strategy?
An internet marketing strategy is a clear and well-thought-out plan of action that helps your business grow through the use of digital channels. It is not just a set of tools, but a system where each action is aimed at achieving a specific goal: increasing traffic, sales or customer loyalty.

Part of our strategy

For example, this is just the content part of our strategy.

The importance of strategy is proven by numerous studies, for example, according to HubSpot, 72% of companies that operate according to a well-thought-out marketing plan record sales growth within the first year.

What does the strategy consist of:

Creating content — articles, videos, publications that are interesting to your audience. For example, IKEA uses a blog to solve everyday problems for customers, creating trust and attracting millions of readers.
SEO and advertising campaigns - increasing the visibility of the bahamas whatsapp number database site in search, which is especially important for new brands. No matter how many years in a row they say that SEO is dying, the numbers say otherwise: more than half of the traffic to sites comes from organic search. Advertising serves as a kind of boost so that people talk about you and do not forget about you at the moment when a purchase of a product or order of a service is required.
Analysis and adjustments — regular data evaluation via Google Analytics or Yandex.Metrica helps to find bottlenecks and improve results.
Internet marketing is different for every company because different businesses have different goals. For example:

attracting new audiences;
creating a positive image;
increasing conversion;
increase in the average bill;
customer retention.
These goals are then broken down into specific tasks that are accomplished using different promotion methods. Here you need to know that using only one method does not make sense: in the era of information abundance, it is necessary to compete and take as much traffic as possible for yourself.

Kepios data

According to Kepios, the number of active users in social networks alone will exceed 5 billion in 2024

Therefore, the approach should be comprehensive. This means that SEO can be used to attract new clients, and email newsletters can be used to retain old ones. Advertising campaigns with an emphasis on new meanings and new offers are suitable for expanding the business. Thanks to this, it will be possible to cover as many audience segments as possible, from young people to pensioners. Remember how many different deposit and loan programs banks have.

Without a strategy, a business risks wasting resources. But if you work out the steps and channels correctly, the results will not be long in coming.