In strategic marketing, this is a reality
Posted: Tue Jan 21, 2025 10:26 am
Inbound Marketing
The rise of new technological tools and digitalisation have contributed to the evolution of the relationship between the customer and the company . Marketing trends in terms of content confirm this.
New ways of communicating, greater opportunities to obtain information and the possibility of buying with a click are just some of the factors that make this stage stand out.
Brands have therefore been forced to reposition their marketing strategies to position themselves in the top of mind of customers.
REFLECTION:
It is a strategy that attracts the consumer in a "spoiled" way, they do not feel overwhelmed and they value this so much that they may even become a loyal customer.
Trend 9
Ecommerce
Although this business model has been growing in double digits for malaysia whatsapp data years, I personally predict further growth .
Regardless of the benefits that the model itself brings, the COVID pandemic has boosted it further both for its usefulness and for the benefits it brings.
It is therefore not surprising that, motivated by this boom, physical stores are knowing how to redirect themselves towards an omnichannel path , which will lead us inexorably to a commercial market with a global strategy.
REFLECTION:
The main trend in e-commerce is that the boundaries between on- and off-line commerce tend to disappear. E-commerce runs between both markets as the customer becomes totally mobile, social and digital.
Trend 10
Customer Experience
Nowadays, a lot of importance is given to data, technology, logistics, etc. but we must not forget the central role of sales: experience .
Brands must be aware that in addition to achieving emotional connection through positive experiences , they must become media companies, that is, they must know how to generate content and convey their messages to customers. More and more customers are choosing a product or service not only for the price , but for the experience offered by the purchase and consumption of that good.
In recent times, large companies are focusing on further improving their customers' experience by listening carefully to their voices to generate impacts through great ideas through technology.
REFLECTION:
In order to compete with guarantees of success in the price war that exists in the market, it is essential to offer a differential value.
Trend 11
Robotics
We are talking about an activity that, according to a report by the International Federation of Robotics (IFR), will create thousands of highly qualified jobs; in 2022, more than 580,000 industrial robots were sold .
Therefore, we are faced with a totally innovative industry with great economic and social projection due to the human connotations it entails.
The adoption of robots for process automation will be practically universal in just five years, and the market investment volume in robotics software development companies is high and growing.
REFLECTION:
This is the new objective of all large companies, and those who do not want to join it run the risk of being left out of a sector that is going to change the business niches of all companies in the world.
The rise of new technological tools and digitalisation have contributed to the evolution of the relationship between the customer and the company . Marketing trends in terms of content confirm this.
New ways of communicating, greater opportunities to obtain information and the possibility of buying with a click are just some of the factors that make this stage stand out.
Brands have therefore been forced to reposition their marketing strategies to position themselves in the top of mind of customers.
REFLECTION:
It is a strategy that attracts the consumer in a "spoiled" way, they do not feel overwhelmed and they value this so much that they may even become a loyal customer.
Trend 9
Ecommerce
Although this business model has been growing in double digits for malaysia whatsapp data years, I personally predict further growth .
Regardless of the benefits that the model itself brings, the COVID pandemic has boosted it further both for its usefulness and for the benefits it brings.
It is therefore not surprising that, motivated by this boom, physical stores are knowing how to redirect themselves towards an omnichannel path , which will lead us inexorably to a commercial market with a global strategy.
REFLECTION:
The main trend in e-commerce is that the boundaries between on- and off-line commerce tend to disappear. E-commerce runs between both markets as the customer becomes totally mobile, social and digital.
Trend 10
Customer Experience
Nowadays, a lot of importance is given to data, technology, logistics, etc. but we must not forget the central role of sales: experience .
Brands must be aware that in addition to achieving emotional connection through positive experiences , they must become media companies, that is, they must know how to generate content and convey their messages to customers. More and more customers are choosing a product or service not only for the price , but for the experience offered by the purchase and consumption of that good.
In recent times, large companies are focusing on further improving their customers' experience by listening carefully to their voices to generate impacts through great ideas through technology.
REFLECTION:
In order to compete with guarantees of success in the price war that exists in the market, it is essential to offer a differential value.
Trend 11
Robotics
We are talking about an activity that, according to a report by the International Federation of Robotics (IFR), will create thousands of highly qualified jobs; in 2022, more than 580,000 industrial robots were sold .
Therefore, we are faced with a totally innovative industry with great economic and social projection due to the human connotations it entails.
The adoption of robots for process automation will be practically universal in just five years, and the market investment volume in robotics software development companies is high and growing.
REFLECTION:
This is the new objective of all large companies, and those who do not want to join it run the risk of being left out of a sector that is going to change the business niches of all companies in the world.