How to Set Up Retargeting on Facebook

[rakhirhif8963]

Facebook Retargeting
Facebook is one of the oldest and most prominent platforms where you can advertise and retarget your ads. In addition to the remarketing options it offers, Facebook also allows you to show ads to a wide range of mirror audiences with a range of advertising objectives.

To attract qualified leads to a free trial, we'll create a dummy retargeting campaign for customers in our database who we know are interested in marketing automation. Here's how we might set up this campaign.



Create a list from existing contacts or collect groups from pixels on your site.
Add the list to Ads Manager.
Determine your target URL.
Segment your ads to specific audiences.
Set a budget.
Create an ad.
Track the progress of your campaign.
1. Create a list from existing contacts or collect groups from pixels on your site.
First, you will need a list of potential customers to retarget. In your chosen marketing program, create a list based on two criteria: lifecycle stage, interests based on the topic of their last download. If this list is gambling data usa phone number enough, you can move on to the next step. If it is not, you should go back to your segmentation properties and/or the type of retargeting to implement.

2. Adding lists to Ads Manage.
Once our list is processed, we can export the .CSV file and import it into Facebook Custom Audience Manager to match email addresses to Facebook profiles. (There are third-party platforms that also sync these social media lists, so feel free to choose which upload/sync option works best for your business.)

In addition to Facebook retargeting, Ads Manager lets you do standard targeting, which lets you set demographic, geographic, and other target audiences for your ads—even without a retargeting list.

Once you click Manage Your Ads on the Facebook Ads homepage, click Audiences on the left toolbar. This will allow you to create a customer list by uploading a .CSV or .TXT file and options to sort by user ID, phone number, or email.