You use social media, but that doesn't mean you're more social

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It means your customers will rate you on a social scale. And here, loyalty and trust are not determined by calls and repeat purchases, loyalty is determined by shared values ​​and interaction experiences. Ultimately, it doesn’t matter what type of “engaging content” your company can create for social media.


Nor does it matter how much more engaging that content is than traditional malaysia email list advertising. That content will almost always be at the lower end of the engagement spectrum—the content scale is calibrated by traditional media. Pay attention to how your customers behave and what they do on social media (beyond interacting with their friends). You will notice that they are asking questions and looking for reliable, expert information that they can trust.


They have a problem and they are looking for a solution. This is an area where your company can really shine, and this is an area where the social scale will determine the level of audience engagement. Scale and information load in social media The scaling effect (and increased profits in business) in traditional media is achieved through repeated interactions with a large portion of your audience.