If you've made it this far, you've probably already understood why it's not recommended to rely solely on a fan page. However, Facebook can (and should) be used as an excellent complement to your strategy .
Direct Facebook users to your website
When you post new content to your website, Facebook is a great way to share the news with your followers. Make it an engaging call to action and invite them to check it out.
Encourage them to share your content
If your website visitors come across extremely relevant buy bitcoin email list content, they will probably want to share it with others. With just one click, the social network allows you to share a variety of materials.
Use Facebook as a communication channel
Another advantage of combining Facebook with your website is that it brings customers closer to your company. Often, users want to have a quick and honest conversation. In this case, email is not as efficient. A fan page will serve this purpose better.
Run promotions on Facebook
Facebook is also the ideal medium for creating contests and encouraging people to participate. These promotions increase the chances of your post being shared and allow you to tag your followers' friends. This way, more users will get to know your company.
Even though it is not advisable to abandon your fan page, creating a website is the best option to gain more visibility and attract more customers. With a good digital marketing strategy, you will feel the difference. However, be careful with free websites and keep in mind that your company's website needs to be responsive , adapting to smartphone and tablet screens.
Having a Facebook page has its advantages, especially when it comes to brand communication. However, this option will never replace a website.
Did you like today’s article? Be sure to subscribe to our newsletter and get access to more content like this!