Email marketing volume is likely

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If you want to learn how to write more effective email subject lines to increase your open rates, this article will help you do just that.

Read also: Email subject line: what to write to get your email opened?

2. to increase, which may create increased competition for retail marketers.
When using email as a marketing channel, brands will likely have to work harder to stand out. According to Litmus ’s 2020 State of Email Survey , 54% of companies plan to send more emails than they did in the previous year.

One reason for this trend, according to Litmus , is the current economic instability experienced around the world. As job losses impact consumer budgets, brands are looking to get more bang for their marketing buck.

The ROI of email marketing is known to be chinese overseas canada phone number data than any other customer acquisition or customer promotion channel. Not to mention, email marketing aligns with all aspects of a company’s marketing strategy, including lead generation, customer acquisition, customer retention, and more.

With the recent increase in competition, every online marketer will have to get creative with their brand messages to make them more meaningful. If you need help, check out the 6 email marketing rules in this article.

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3. Personalization increases response rates by over 30%.
If you want to deliver a compelling message to your audience, personalization is critical. Backlinko and Pitchbox recently conducted a study of 12 million email campaigns, and personalization was taken as a variable.

Research has shown that personalized subject lines increase response rates by 30.5%, and personalized messages themselves increase response rates by 32.7%. In other words, people are more likely to engage in communications that they feel are relevant to their needs. Other studies have shown that a personalized subject line can increase open rates by 26%.

Even if you send automated emails, it’s important to understand what your recipients care about, value, and want. If you’re looking for tools to help, check out this list of email marketing tools to learn more about your audience.

Once you learn more about the people on your email list, you can create segmented campaigns and customize messaging in your marketing automation software.