According to a survey published in The State Of Agile Marketing Report, more than half of respondents define increased productivity as the main motivation for applying the agile methodology to their marketing teams. Short work cycles combined with the freedom that professionals have directly impacts the final results.
How to apply Agile Marketing?
For Agile Marketing to be applied effectively, it is necessary to adopt working models, known as frameworks, so that the concept becomes part of your team's daily routine. Check it out!
Scrum
Scrum is one of the most widely used frameworks in Agile Marketing. The production cycles of a project are optimized based on the sprint concept, which focuses on the constant monitoring of a georgia whatsapp data campaign or strategy. The goal is to generate insights to improve the work being carried out in real time.
Kanban
Another important framework in agile management is Kanban. With a complete overview of a project's workflow, managers and employees can understand the progress of the project as a whole. This makes it possible to define the sense of urgency and what should be prioritized, always with an eye on delivery to the end customer.
Lean
The Lean methodology aims to implement simple and lean processes by a team. This concept is ideal for companies or teams that are not very large or work with very specific goals. Its main objective is to streamline all stages of a project.
What are the Agile Marketing indicators?
An important part of the Agile Marketing concept is defining indicators. And it all starts with the creation of an SLA (Service Level Agreement), a document used to define the responsibilities and obligations of each member in a project. Within the SLA, the metrics to be used are defined — such as ROI, which is essential to understanding more about the efficiency of a strategy.
Adopting Agile Marketing means implementing a growth mindset within your organization. It becomes easier to adopt a culture focused on the constant development of what is done in the company. In the end, all of this will be reflected in the quality of what is delivered and in the performance of your entire team, producing better and more efficient products.
The concept of agile management is directly reflected in the search for better performance and greater productivity in the work environment.