ClickUp talks about the chaotic life of project managers

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This viral video humorously pokes fun at project management tropes. The interaction plays up how generic job descriptions can be, and the punchline is, “We use Gantt charts: two T’s.” @clickUp > They talk, they don’t say anything > #projectmanager #corporate #corporatelife #9to5 #manager #manager leadership ♬ original sound - ClickUp This video was a hit because of its relatable, light-hearted approach that connected with task-managing professionals. It’s a great example of how ClickUp used relatable corporate video content to engage their target audience.

4. ClickUp breaks business jargon with clever references
This video humorously tackles the mystery around the role of a ‘scrum master.’ The back-and-forth vp it email list banter, filled with vague yet familiar phrases, exaggerates how complex corporate titles can sound while saying very little. @clickUp > The SCRUM MASTER > #scrum #projectmanager #corporate #corporatelife #9to5 ♬ original sound - ClickUp This type of humor, combined with workplace buzzwords, makes these videos a hit. ClickUp uses light-hearted corporate video examples to showcase company culture and brand identity, helping them stand out in the video content space.

How did ClickUp's TikToks go viral?
Let’s see how ClickUp used TikTok growth hacks to help their videos go viral:

Relevance: ClickUp videos often focus on everyday workplace issues. They make their video content instantly relatable to a wide audience.
Excellent storytelling: Each corporate video example tells a short and compelling story. This engaging video style instantly captures the audience's attention
Visual Marketing: ClickUp integrates features like Gantt charts into the story without being overbearing. This makes their marketing strategy feel more authentic than forced.
High Quality: ClickUp makes sure that video footage and editing are of high quality, making your content look professional
Read more: Social Media Project Management Strategies