Realization of the value of the product, aha moment.
Posted: Tue Jan 21, 2025 5:18 am
Don't have enough resources within your team for quality onboarding?
Contact the Carrot quest growth team. They will help you set up user training through trigger tools and increase website conversion.
Sign up for a consultation
Definition of aha moment and tools
After segmenting users, it was necessary to decide which tools to onboard them into.
It is impossible to tell about everything at once - users have a limited supply of motivation and time to go through onboarding into the product. And most importantly - not all options are equally valuable for different segments.
The tools were prioritized based on the aha moment—the epiphany when the client understands the value of the product.
If an aha moment occurs, the likelihood that a person will continue list of afghanistan cell phone number to use the product increases dramatically.
The framework from Reforge was taken as a basis, in which activation in the product consists of four key blocks:
Registration.
Setting up, setup moment.
Forming a habit of using the product.
Reforge framework for aha-moment search
The Reforge framework we relied on to prioritize tools
To determine the aha moment for each segment, we organized a brainstorming session with product managers and sales and support teams. Here's what we wanted to determine:
at what point do users first realize the value of the product;
where and when this can happen.
Together with the analyst, we compiled a list of key events that correspond to the aha moment. We looked at how many users perform each of them and pay for the product.
Then we selected an event based on two characteristics:
it happened quite a few times;
the conversion rate of users who completed it is higher than the average for the segment.
This is how we found our aha moment – activation in the lead bot.
Event % of users who performed an event % of users who completed an event and paid for a subscription
Connected integration with Telegram 5% 40%
Launched a lead bot 24% 39%
Set up the chat 55% 30%
To understand what settings users are not ready to run this tool without (that is, to find the setup moment), we:
uploaded lists of events that precede the lead bot setup;
We identified those that are found in 80% of users.
Based on this analysis, we formulated a goal - to get more new users with the task of “increasing the conversion of the site into an application” to activate in the lead bot.
It is important that they do a few more things:
put the code of our service on your website;
established the transfer of leads from the bot to the CRM system;
configured the chat to work.
These are the conditions without which the lead bot will not bring much benefit and the client will not be able to see the benefits of the product.
Based on these goals, we decided to evaluate the success of onboarding using two metrics:
Contact the Carrot quest growth team. They will help you set up user training through trigger tools and increase website conversion.
Sign up for a consultation
Definition of aha moment and tools
After segmenting users, it was necessary to decide which tools to onboard them into.
It is impossible to tell about everything at once - users have a limited supply of motivation and time to go through onboarding into the product. And most importantly - not all options are equally valuable for different segments.
The tools were prioritized based on the aha moment—the epiphany when the client understands the value of the product.
If an aha moment occurs, the likelihood that a person will continue list of afghanistan cell phone number to use the product increases dramatically.
The framework from Reforge was taken as a basis, in which activation in the product consists of four key blocks:
Registration.
Setting up, setup moment.
Forming a habit of using the product.
Reforge framework for aha-moment search
The Reforge framework we relied on to prioritize tools
To determine the aha moment for each segment, we organized a brainstorming session with product managers and sales and support teams. Here's what we wanted to determine:
at what point do users first realize the value of the product;
where and when this can happen.
Together with the analyst, we compiled a list of key events that correspond to the aha moment. We looked at how many users perform each of them and pay for the product.
Then we selected an event based on two characteristics:
it happened quite a few times;
the conversion rate of users who completed it is higher than the average for the segment.
This is how we found our aha moment – activation in the lead bot.
Event % of users who performed an event % of users who completed an event and paid for a subscription
Connected integration with Telegram 5% 40%
Launched a lead bot 24% 39%
Set up the chat 55% 30%
To understand what settings users are not ready to run this tool without (that is, to find the setup moment), we:
uploaded lists of events that precede the lead bot setup;
We identified those that are found in 80% of users.
Based on this analysis, we formulated a goal - to get more new users with the task of “increasing the conversion of the site into an application” to activate in the lead bot.
It is important that they do a few more things:
put the code of our service on your website;
established the transfer of leads from the bot to the CRM system;
configured the chat to work.
These are the conditions without which the lead bot will not bring much benefit and the client will not be able to see the benefits of the product.
Based on these goals, we decided to evaluate the success of onboarding using two metrics: