Landing pages are an important part of the modern marketer's toolkit and, as mentioned earlier, are essential for conversion rate optimization.
This is because a landing page is where a website visitor becomes a lead or an existing lead engages more deeply with your brand. To optimize a landing page, run A/B tests to identify your best design and content appeals to your audience members.
For example, with A/B testing, you can quickly and easily test different versions of your website copy, content offers, images, form questions, and web pages to determine what your target audience and leads respond to best.
Qualify potential customers
Sometimes visitors want to get straight to professors edu email addresses the point, skip parts of the buyer's journey, and speak to a sales rep right away, rather than being nudged along.
There are specific actions you should encourage these high-intent visitors to complete so they can easily become marketing qualified leads (MQLs), and they can take action through a combination of carefully designed web pages, clear and compelling copy, and smart CTAs.
Create workflows to empower your team.
There are several automated workflows you can create to empower your team, with the help of marketing automation software.
So now that you know the importance of CRO, it’s worth using marketing automation tools to send automated emails with workflows. Then, prospects can book meetings with reps in one click. Meanwhile, reps receive notifications when leads take high-intent actions, like viewing the pricing page on your website. Or, if you’re in ecommerce, you can send an email to people who abandoned their shopping cart as a reminder.
Add messages to high-converting web pages.
Use live chat software to chat with your website visitors in real time and offer support and guidance as needed. To increase conversions, add these messaging features to your high-performing web pages, such as pricing and product pages, so leads get the information they want in real time.
You can also make your messaging and chat bots action-based. For example, if someone spent more than a minute on your page, you might want to automatically offer to help and answer any questions they might have.
Optimize high-performing blog posts.
Once again, publishing blog articles opens the door to a huge opportunity for conversions. This is especially true if you already have existing blog content on your site. To start optimizing your blog content, identify the posts that get the most traffic but have low conversion rates.
Additionally, take a look at your blog posts that have high conversion rates. You want to drive the most qualified website traffic to these posts, and you can do this by optimizing your content for the search engine results page (SERP) or updating it as needed to ensure it’s fresh and relevant.
Take advantage of retargeting to re-engage website visitors.
No matter what your primary conversion metric is, the hard truth is that most people on your site don’t take the action you want them to. By leveraging retargeting, you can re-engage people who have left your site.
In other words, it works by tracking your website visitors and displaying online ads as they visit other sites across the web. This is particularly impactful when you’re retargeting people who have visited your highest-converting web pages.