2023 Artificial Intelligence Trends
fb icon
twitter icon
linkedin icon
email
2 min read
Data Science & AI
Author: Dr. Chen Mingyu, Dr. Lin Shoude, Dr. Sun Min
Looking back on the second half of 2022, the world has been austria phone number data severely impacted by inflation, economic uncertainty and large-scale layoffs; at the same time, experts predict that all industries will face many challenges in 2023 , including supply chain issues and more intense competition for talent recruitment.
Although the economic outlook for 2023 does not look promising, as the saying goes, "crisis is a turning point." For example, the COVID-19 epidemic has greatly accelerated the digital transformation of brands and changed the way they operate in the past. Appier found that brands are more actively adopting AI solutions under the impact of the epidemic, and we also expect that more brands will seek AI assistance during this period of uncertainty.
When general economic and other external market conditions are adverse, brands need to turn to internal resources for solutions. Appier observed that AI is quickly becoming an indispensable part of enterprises to strengthen internal resources, because AI solutions have been proven to drive more growth, predictable investment returns, and at the same time save operating costs. As brands become more conservative in marketing spending, the above two key advantages will become AI's best selling points in both the short and long term.
Looking forward to 2023, Appier expects more brands to adopt AI solutions in the following three major areas.
Interested in AIRIS? This is the first article in a series of articles introducing Appier's AI-driven customer data platform. Please subscribe to us now so that you will not miss the next series of articles.
If you would like to discuss with our growth experts to learn more about AIRIS, please contact us today .