Real Time Optimization
Posted: Tue Jan 21, 2025 4:31 am
Retargeting Strategies
Retargeting means serving ads to users who have previously visited a website but not converted. For example, adding an item to a user’s shopping cart may lead to an ‘abandonment’ stage, at which point ads may be served to remind them of the product.
Lookalike audiences are audiences that behave similarly to your existing customers. Ad servers identify these people in the crowd and then display an ad that is most likely to convert best on them. For example, a company targets lookalike audiences on Facebook just to expand their reach and maintain a good successful conversion rate.
An advertiser can bid and set budgets for campaigns qatar whatsapp number database during an ad, taking into account real-time changes within the campaign. For example, you have suitable ad placements that convert many potential customers at unimaginably low costs. Through real-time optimization, the ad server will increase bids for these placements.
Ad servers analyze the data and determine the placement where maximum customer engagement and traffic conversion occurs. Therefore, a banner at the top of a news website may be more successful than a simple sidebar ad.
Retargeting means serving ads to users who have previously visited a website but not converted. For example, adding an item to a user’s shopping cart may lead to an ‘abandonment’ stage, at which point ads may be served to remind them of the product.
Lookalike audiences are audiences that behave similarly to your existing customers. Ad servers identify these people in the crowd and then display an ad that is most likely to convert best on them. For example, a company targets lookalike audiences on Facebook just to expand their reach and maintain a good successful conversion rate.
An advertiser can bid and set budgets for campaigns qatar whatsapp number database during an ad, taking into account real-time changes within the campaign. For example, you have suitable ad placements that convert many potential customers at unimaginably low costs. Through real-time optimization, the ad server will increase bids for these placements.
Ad servers analyze the data and determine the placement where maximum customer engagement and traffic conversion occurs. Therefore, a banner at the top of a news website may be more successful than a simple sidebar ad.