Investment in the featured snippet
Posted: Tue Jan 21, 2025 4:25 am
Also known as position zero, the featured snippet is a box that appears above all search results with an answer to what you asked. In addition to generating visibility and trust in relation to the brand, one of the main advantages in the case of mobile phones is that this is the only result that appears without the need to scroll down.
To be able to appear in this position, you will pharmacy database need to find out what questions your persona would ask and answer them as briefly, accurately and completely as possible.
Conversational tone
Blog posts are an excellent content marketing strategy to generate visibility and attract your audience. Since, in this search format, the user speaks a sentence instead of typing it, the keyword strategy should reach longer and more specific terms. So, instead of trying to rank for the term “haircuts”, the main focus could be “short haircuts for women with round faces”.
Social engagement
Content needs to be relevant, and those that have greater engagement on social media guarantee better performance for voice search results. Results that appear in the first search position have great interaction on social platforms, especially text sharing.
Short texts
Another characteristic of this research profile is that, in general, the user will have a smaller screen than a computer to read the information they are looking for. Therefore, it is important that the texts are short and objective. Check if what is written meets the keyword used, because this way you ensure that your persona will also be satisfied.
Responsiveness
If the voice search reader is usually on a smartphone, it is very important that the layout of your pages adapts to different screen models. This way, when your answer is interesting to the user, the experience within the website will also be pleasant.
Page speed
Another very important aspect to consider is the page loading speed for mobile devices. Currently, mobile indexing is different from desktop indexing, meaning that Google takes other factors into account when ranking searches made on mobile devices. Speed is a factor that directly impacts this result! If your website is a blog, consider using the AMP (Accelerated Mobile Pages) plugin , which generates a shortened version of the page for organic searches, with a cleaner and simpler layout.
Answers to user questions
You may have already used a voice search tool, and the fact is that most of the terms are constructed as questions. So, create a question and answer page, for example:
Who is the best pediatric dentist in São Paulo?
How do I install an application on my cell phone?
Where do I buy running shoes?
What is the best tool to increase productivity?
Which car is the most economical to drive in the city?
Have you seen how voice search is a trend that follows the reality of internet access via smartphones? Although typed searches are still very common, it is important to respond to this ever-growing public behavior. After all, marketing must provide increasingly rich experiences for those interested in the company.
Did you like this content? Then also check out our article on marketing automation and see how it can bring high-impact results in after-sales.
To be able to appear in this position, you will pharmacy database need to find out what questions your persona would ask and answer them as briefly, accurately and completely as possible.
Conversational tone
Blog posts are an excellent content marketing strategy to generate visibility and attract your audience. Since, in this search format, the user speaks a sentence instead of typing it, the keyword strategy should reach longer and more specific terms. So, instead of trying to rank for the term “haircuts”, the main focus could be “short haircuts for women with round faces”.
Social engagement
Content needs to be relevant, and those that have greater engagement on social media guarantee better performance for voice search results. Results that appear in the first search position have great interaction on social platforms, especially text sharing.
Short texts
Another characteristic of this research profile is that, in general, the user will have a smaller screen than a computer to read the information they are looking for. Therefore, it is important that the texts are short and objective. Check if what is written meets the keyword used, because this way you ensure that your persona will also be satisfied.
Responsiveness
If the voice search reader is usually on a smartphone, it is very important that the layout of your pages adapts to different screen models. This way, when your answer is interesting to the user, the experience within the website will also be pleasant.
Page speed
Another very important aspect to consider is the page loading speed for mobile devices. Currently, mobile indexing is different from desktop indexing, meaning that Google takes other factors into account when ranking searches made on mobile devices. Speed is a factor that directly impacts this result! If your website is a blog, consider using the AMP (Accelerated Mobile Pages) plugin , which generates a shortened version of the page for organic searches, with a cleaner and simpler layout.
Answers to user questions
You may have already used a voice search tool, and the fact is that most of the terms are constructed as questions. So, create a question and answer page, for example:
Who is the best pediatric dentist in São Paulo?
How do I install an application on my cell phone?
Where do I buy running shoes?
What is the best tool to increase productivity?
Which car is the most economical to drive in the city?
Have you seen how voice search is a trend that follows the reality of internet access via smartphones? Although typed searches are still very common, it is important to respond to this ever-growing public behavior. After all, marketing must provide increasingly rich experiences for those interested in the company.
Did you like this content? Then also check out our article on marketing automation and see how it can bring high-impact results in after-sales.