We have increased our expenses in a rational manner

[Rakibul200]

That's why we put in place a regional manager who drives the strategy based on the response there." nicole added: we work with a lot of local influencers and businesses for our live shows and podcasts , which helps give authority and credibility to our content while increasing our reach.We also invested heavily in demand generation strategies and channels to begin with, and are now slowly shifting spending towards demand capture as we "Warm up" the market.

our budget started small and grew as we botim data gained confidence in the machine we had built in france and our overall capacity increased. Our goal here is to increase this spending efficiently, maintaining benchmarks for cpl as we slowly increase investment. How we recruited and developed teams in europe recruiting and developing skilled teams when expanding into new regions is arguably one of the most important parts of your strategy.

Although we had to go through trial and error to get the right leadership in place for the dach region, we have now found our right person to lead the team. Nicole oversees both the dach and france branches of the company. Under his leadership, we have an seo content manager who works closely with a demand generation manager to implement the regional demand generation strategy. Liam says: this team works very closely with our local teams, because they are global, like customer marketing, customer success, paid media and more.