Pinterest Adds New Tools to Help Advertisers Discover Trending Trends
Posted: Tue Jan 21, 2025 4:08 am
Platform launches new tools for Marketing professionals allowing a more cohesive journey from the beginning to the end of campaigns.
Pinterest has rolled out an expanded Pinterest Trends tool and a new API for conversions, now available globally. The platform will double the number of advertisers and launch new tools for marketers, enabling them to support an even more cohesive journey from the beginning of the campaign lifecycle through to post-campaign reporting.
Pinterest’s Trends tool aims to help advertisers around the world gain deeper insights into Pinner planning behaviors to inform campaign planning across creative and targeting. Additionally, Pinterest’s new Conversions API gives advertisers a comprehensive view of campaign performance to measure the actions these audiences took on an advertiser’s site. The Pinterest API will also be integrating conversion capabilities globally in the coming weeks with commerce partner Shopify and tag management partner Google Tag Manager.
These tools are designed to help advertisers discover singapore whatsapp data emerging trends and measure the success of their campaigns.
– Expanded Pinterest Trends Tool – Pinterest’s newly expanded Trends tool can help advertisers succeed this Q4 holiday season and beyond with new features, including:
– Trends Your Audience Loves: This widget on the tool’s homepage lets advertisers see what’s trending among their engaged users and followers over the past 90 days.
– Trends by Demographics: The only tool that lets you filter by demographics, interests, times and places
– Seasonal Trends: New types of trends, such as seasonal trends, help advertisers plan their content and schedules to capture peak engagement times for users with different interests
– New Pinterest API for Conversions, integrated with Shopify and Google Tag Manager – The Pinterest API for Conversions is a new, secure and reliable way for advertisers to connect their data to Pinterest, enabling better targeting and measurement.
– Through this tagless, server-to-server solution, advertisers gain continuous visibility into performance while enabling optimization of Pinterest advertising campaigns. This is especially important as the industry evolves.
– The Pinterest API for conversions is available globally to all advertisers and can be implemented directly or through partners Shopify or Google Tag Manager.
AMARO Case
Lifestyle fashion retailer AMARO tailored its content to the growing trends around festival clothing and makeup to capture Pinners’ attention for its recent campaign. AMARO was able to reduce CPMs by 12% and achieve a six-point increase in keyword placement using growing trends on Pinterest. Luca Migliore, Head of Online at AMARO, said that Pinterest Trends allowed the company to reach audiences at a unique and relevant time after the lockdown, which was key to the success of the festival campaign.
Pinterest has rolled out an expanded Pinterest Trends tool and a new API for conversions, now available globally. The platform will double the number of advertisers and launch new tools for marketers, enabling them to support an even more cohesive journey from the beginning of the campaign lifecycle through to post-campaign reporting.
Pinterest’s Trends tool aims to help advertisers around the world gain deeper insights into Pinner planning behaviors to inform campaign planning across creative and targeting. Additionally, Pinterest’s new Conversions API gives advertisers a comprehensive view of campaign performance to measure the actions these audiences took on an advertiser’s site. The Pinterest API will also be integrating conversion capabilities globally in the coming weeks with commerce partner Shopify and tag management partner Google Tag Manager.
These tools are designed to help advertisers discover singapore whatsapp data emerging trends and measure the success of their campaigns.
– Expanded Pinterest Trends Tool – Pinterest’s newly expanded Trends tool can help advertisers succeed this Q4 holiday season and beyond with new features, including:
– Trends Your Audience Loves: This widget on the tool’s homepage lets advertisers see what’s trending among their engaged users and followers over the past 90 days.
– Trends by Demographics: The only tool that lets you filter by demographics, interests, times and places
– Seasonal Trends: New types of trends, such as seasonal trends, help advertisers plan their content and schedules to capture peak engagement times for users with different interests
– New Pinterest API for Conversions, integrated with Shopify and Google Tag Manager – The Pinterest API for Conversions is a new, secure and reliable way for advertisers to connect their data to Pinterest, enabling better targeting and measurement.
– Through this tagless, server-to-server solution, advertisers gain continuous visibility into performance while enabling optimization of Pinterest advertising campaigns. This is especially important as the industry evolves.
– The Pinterest API for conversions is available globally to all advertisers and can be implemented directly or through partners Shopify or Google Tag Manager.
AMARO Case
Lifestyle fashion retailer AMARO tailored its content to the growing trends around festival clothing and makeup to capture Pinners’ attention for its recent campaign. AMARO was able to reduce CPMs by 12% and achieve a six-point increase in keyword placement using growing trends on Pinterest. Luca Migliore, Head of Online at AMARO, said that Pinterest Trends allowed the company to reach audiences at a unique and relevant time after the lockdown, which was key to the success of the festival campaign.