By providing more accurate customer insights, CDP helps marketers create more effective campaigns, ultimately leading to a higher return on investment.
AIRIS : Appier’s next-generation AI-driven customer data platform (CDP)
AIRIS is an innovative AI-driven CDP designed to solve the challenges faced by modern marketers. AIRIS offers several unique features:
Utilize first-party data to generate 360° user profiles with one click.
Data Visualization: Provide instant and easy-to-understand graphs of customer journeys and campaign performance.
AI data prediction: AIRIS uses AI to predict customer behavior and trigger automated actions based on these predictions.
Customizable and scalable: The platform is designed to grow with your business, providing customizable features for data aggregation and audience segmentation.
What is customer acquisition?
In the world of digital marketing , customer acquisition refers argentina phone number data to the process of attracting new customers or users to a business, website or mobile application. This is the first step in the customer journey and plays a vital role in a company's growth and sustainability.
Further reading: What is conversion rate & internal marketing ?
There are two main types of customer acquisition:
User Acquisition: Acquire users for your website or mobile app.
Customer Acquisition: Convert users into paying customers.
The Importance of Customer Acquisition in Digital Marketing
In the digital age, companies face fierce competition for consumer attention. An effective customer acquisition strategy is critical to:
Expand market reach
Increase revenue
Build stable new customers
Build brand awareness and impressionCustomer acquisition channels and strategiesDigital marketers use various channels and strategies to acquire new customers.