Apple Search Ads is a display advertising channel that helps app marketers promote their apps to target audiences.
This type of advertisement will be displayed in text form at the top of the search results when iOS users search for apps in the App Store.
Apple Search Ads display ads are currently available in 61 countries and regions , and advertisers in 121 countries and regions can use this service to display ads to target audiences around the world.
Users usually search in the App Store because they want to download an app. Therefore, Apple Search Ads can exert great advertising effects to encourage users who already need the app to complete the download.
Advantages of Apple Search Ads
Apple Search Ads offers several benefits to app developers, including:
Improve visibility : Apple Search Ads will display apps that use its services at the top of search results, improving the visibility of the app and increasing the chances of users downloading it.
Focused Ads : Apple Search Ads allows advertisers to target afghanistan phone number data different users based on location, device type and other factors to improve the marketing effectiveness of their ads.
Safe environment : Apple Search Ads uses a multi-factor verification process to prevent ad fraud and create a safe and trustworthy environment for app developers and potential users.
Two versions of Apple Search Ads: Basic & Advanced
Apple provides two different versions of Apple Search Ads, namely "Apple Search Ads Basic" and "Apple Search Ads Advanced".
Version selection depends on the advertiser's budget and goals. The following is a brief description of the service content of the two versions:
Apple Search Ads Basic
Search Ads Basic has an approachable interface and offers a variety of automated features, making it easy for even novices to use.
Apple’s intelligent automation features take care of all the related operations of selecting keywords and target audiences, so advertisers only need to select the app they want to promote and set a monthly budget and cost per installation (CPI) cap, and the rest is paid. Processed automatically by the system, advertisers can easily create marketing campaigns through the Basic solution.
This marketing campaign plan will also require you to provide data such as the total cost of the advertising campaign, total number of installs, average CPI, and maximum CPI. It is suitable for advertisers who have never used this platform, have a small budget, or want to become more familiar with Apple Search Ads.
Apple Search Ads Advanced
Search Ads Advanced provides more advertiser controls and campaign customization options, allowing advertisers to select keywords, set up ad groups, and update visual content.
In addition, advertisers can also decide whether to set a daily or monthly budget for cost per click (CPT), and can also obtain information such as impression share, total clicks, CPT, conversion rate, and App ranking.
This marketing activity plan is suitable for advertisers with more experience, clear target audiences, and may have multiple apps to promote.