CX (Customer Experience) is the experience of interacting with your business
Posted: Mon Jan 20, 2025 9:00 am
The movement towards intuitive UX gives rise to such trends in us as "UX of the future is no UX" and "conversational interface". If we depict the entire customer experience with a brand as a "planet in section", then the brand will be the central solid core (see the carousel), and UX is the next level. Let it be the "liquid core".
at all points of contact and in any manifestations. Not only with a software product, but also, for example, with the support service and even with your partners. In the diagram, this is the third level. You can consider it the "lower mantle".
BX (Brand Experience) is the experience belize whatsapp resource of interacting with your brand before, during and after the purchase.
To what extent does this experience correspond to your customer's lifestyle? What value does your brand bring to buyers? The answers to these questions are obtained (or not obtained) in the course of working on the BX of a specific brand. With your permission, I will collapse all the remaining layers of the metaphorical "Earth in a cross-section" into one layer. Its name will be BX.
Now you are ready to delve into reading serious articles about UX, CX and BX. It's just that the authors of such articles consider the definition of X-terms "clear to everyone anyway" and therefore unnecessary.
at all points of contact and in any manifestations. Not only with a software product, but also, for example, with the support service and even with your partners. In the diagram, this is the third level. You can consider it the "lower mantle".
BX (Brand Experience) is the experience belize whatsapp resource of interacting with your brand before, during and after the purchase.
To what extent does this experience correspond to your customer's lifestyle? What value does your brand bring to buyers? The answers to these questions are obtained (or not obtained) in the course of working on the BX of a specific brand. With your permission, I will collapse all the remaining layers of the metaphorical "Earth in a cross-section" into one layer. Its name will be BX.
Now you are ready to delve into reading serious articles about UX, CX and BX. It's just that the authors of such articles consider the definition of X-terms "clear to everyone anyway" and therefore unnecessary.