These are all methods to observe the effectiveness of the interaction between the merchant community and fans and friends. You can also use data to discover possible potential customers and try to interact with them. It is also necessary to observe and review the changes in the data after each marketing activity, to think about whether the results (exposure, conversion rate) brought by the activity have achieved the goals, and how to adjust, plan, and execute the next marketing planning activity. . 3. Pay attention to the current affairs of the industry environment and competitors In an environment of fierce and fast competition, the editor should keep abreast of changes in the industrial environment related to businesses and the status of competitors.
As the saying goes, "Know yourself and the enemy and you will win in any battle." Pay more attention to the competitors of the business to learn and imitate them. The topic can arouse resonance and discussion among netizens, and will be a good subject for editors to learn from. 4. Collect information and write an article related to the product or service venezuela mobile phone number list As an editor, the most important job is to continue to produce, create more exposure content for the products and services of enterprises or merchants, and build a brand image. You can use the statistical data mentioned in point 2 (post reach rate, interaction rate ), analyze what are the popular topics and post types, and review the topic shared yesterday.
If the effect is very good, you can consider extending the topic for further development; if the effect is very poor, you should avoid repeating this similar post, and then Based on data, search for good and relevant topics and content, convert and share them on your own social platform, and real-time topics (information on natural and man-made disasters, festivals) need to be shared and published as soon as possible. Is not to write more or less. If the copy can be closely related to the product and customers, it will resonate. Even a simple story or promotional copy can make the product or even the price more interesting. Once it becomes relevant, the response rate and conversion rate of customers will increase and interaction will be triggered.