How to Create a Business Profile on Instagram

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Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the platform that will get the most investment from them in 2024.

If you’ve only ever used Instagram for personal use, it might seem daunting to start using it for business purposes. Here, we’re going to explore how you can be using Instagram for business to promote your business on Instagram.

Table of Contents

How to Use Instagram for Business
What is a business profile?
How to Switch to Your Business Profile
Top Instagram Promotion Tactics of 2024 [Data]

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How to Use Instagram for Business
Let's delve into the six strategies you'll need to employ to get the most out of Instagram.