Which companies use push notifications and why
Posted: Mon Jan 20, 2025 8:32 am
increase user engagement,
work on customer retention,
build brand loyalty ,
increase sales on your website or in your app.
Some statistics on the use of push notifications :
On average, a smartphone user receives 46 push notifications per day from applications;
53.3% is the average percentage of push notification subscriptions;
Mobile push subscription rates are much higher on Android (91.1%) than on iOS (43.9%), as push subscriptions on Android are automatic, while on iOS they require user confirmation.
Most often, notifications are used to increase the likelihood of returning a customer to a site or application. For example:
Online stores set up push notifications to return users to the site or mobile application and lead them to purchase, inform them about promotions and sales;
SaaS services use push notifications to notify about updates, the end of trial access, and offer to enable new features;
News blogs set up push notifications to share new articles.
Here are some tasks that push notifications can help solve for companies in any industry:
Quickly build a subscriber base. Users are more willing to subscribe to notifications because they just need to click a button and don’t need to enter personal data. This way, you can build a base and interact with subscribers through this channel quite quickly.
Deliver news. If you need to quickly convey information to the user, it is much easier to create a push notification that the user will definitely see than an email newsletter, the open rate of which is difficult to predict.
Return the user to the site. Again, a letter, for example, about an abandoned cart can simply get lost, and a notification will catch the eye at the most opportune moment.
Remind about something important. For example, about an list of malaysia cell phone number upcoming webinar or the launch of a new product.
Promote specific pages or landing pages. Create a push notification with a link so that the user can immediately go to the desired page.
Leave a request for connection and start receiving leads
We will show you the Carrot quest platform and the push tool, help you choose a scenario and answer your questions.
About submitting an application
How Push Notifications Work and Where They Appear
The principle of push notifications is simple:
The user installs the application on the device;
The app requests permission to send notifications. If the user agrees, the operating system receives a token (device identifier) from the push notification service;
The operating system passes the token to the server to connect to notifications;
The server sends notifications when a certain event occurs.
Where notifications are displayed
Push notifications can be sent to your smartphone or computer. They can be accompanied by a sound or vibration.
Mobile push notifications can appear on your device screen in three places:
work on customer retention,
build brand loyalty ,
increase sales on your website or in your app.
Some statistics on the use of push notifications :
On average, a smartphone user receives 46 push notifications per day from applications;
53.3% is the average percentage of push notification subscriptions;
Mobile push subscription rates are much higher on Android (91.1%) than on iOS (43.9%), as push subscriptions on Android are automatic, while on iOS they require user confirmation.
Most often, notifications are used to increase the likelihood of returning a customer to a site or application. For example:
Online stores set up push notifications to return users to the site or mobile application and lead them to purchase, inform them about promotions and sales;
SaaS services use push notifications to notify about updates, the end of trial access, and offer to enable new features;
News blogs set up push notifications to share new articles.
Here are some tasks that push notifications can help solve for companies in any industry:
Quickly build a subscriber base. Users are more willing to subscribe to notifications because they just need to click a button and don’t need to enter personal data. This way, you can build a base and interact with subscribers through this channel quite quickly.
Deliver news. If you need to quickly convey information to the user, it is much easier to create a push notification that the user will definitely see than an email newsletter, the open rate of which is difficult to predict.
Return the user to the site. Again, a letter, for example, about an abandoned cart can simply get lost, and a notification will catch the eye at the most opportune moment.
Remind about something important. For example, about an list of malaysia cell phone number upcoming webinar or the launch of a new product.
Promote specific pages or landing pages. Create a push notification with a link so that the user can immediately go to the desired page.
Leave a request for connection and start receiving leads
We will show you the Carrot quest platform and the push tool, help you choose a scenario and answer your questions.
About submitting an application
How Push Notifications Work and Where They Appear
The principle of push notifications is simple:
The user installs the application on the device;
The app requests permission to send notifications. If the user agrees, the operating system receives a token (device identifier) from the push notification service;
The operating system passes the token to the server to connect to notifications;
The server sends notifications when a certain event occurs.
Where notifications are displayed
Push notifications can be sent to your smartphone or computer. They can be accompanied by a sound or vibration.
Mobile push notifications can appear on your device screen in three places: