Brands experience much slower growth

[asikurrahmanshuvo]

, and not surprisingly, many of them rely on individual personal brands to derive their benefits in return. YouTube is dominated by music and entertainment . While many of us go there for tutorials and education, most of the bigger channels work in the music and entertainment space. Facebook is a paradise of “Likes” for brands. Considering the low organic reach on this social network, we can think that this data is due to the fact that Facebook ( especially at the beginning ) encourages you to interact with some brands to discover your interests.

Instagram is for celebrities . The trend of the thailand b2b leads successful influencer is constantly growing. Both for those who really have something to say, and for those who – unfortunately – hide behind a fake “ celebrity lifestyle ”. Twitter has an increasingly political tone. In fact, politicians are starting to appear among the top 50 most followed profiles on the social network. Yet, especially in Italy, this is perhaps the least considered platform. As we will see later, however, it can be a truly profitable source of global data. The conclusions of this study are clear and force us to put our finger on the wound… Come to think of it, it’s clear that your favorite social platform may not be the same one where you can produce the best results.

The fusion of online and offline: according to Facebook “it's all about shopping” The future is phygital (Meta also proves it) 2 “Today’s consumers see no difference between online and offline channels: it’s all about shopping.” That's what Facebook said in its recent report on emerging shopper behavior . Here are some interesting statistics we dug up: Online as a filter for offline. 66% of global shoppers use online resources to conduct research before visiting a physical store. Social media is a huge discovery channel for e-commerce . As many as 84% ​​of global shoppers have made a purchase from an online store after seeing an item on social media.