Differences between CRO and other key digital marketing terms

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CRO differs from other key digital marketing terms by focusing exclusively on improving a website's conversion rate by identifying opportunities for improvement and conducting experiments and tests.

On the other hand, SEO focuses on improving positioning in search engine results, and SEM focuses more on pay-per-click ads.

How to do CRO
CRO What is it?
Once we have defined what CRO is and its media directors email list importance for digital marketing, it is essential to know how to do CRO to achieve better results on our website. Below are the key steps:

Analysis of user behavior on our website
The first step is to analyse user behaviour on our website. To do this, we can use tools such as Google Analytics, which allows us to obtain relevant data on web traffic, the most visited pages, the duration of sessions, among other factors.

With this information, you can identify where and why users leave the website, and which sections have the most traffic.

Identifying opportunities for improvement
Once user behavior has been analyzed, the next step is to identify opportunities for improvement . This involves detecting which aspects can be improved to achieve a higher conversion rate.

Some of the most common opportunities for improvement are simplifying the purchasing process, designing a clearer call-to-action , or improving page loading speed.

A/B testing and experiments
It's time to try out different options and see what works best. To do this, you can perform A/B testing . This involves creating two different versions of the same web page and comparing the results.

Multivariate testing can also be done to evaluate different variants of a page and determine which is most effective. These tests should be performed statistically to ensure that the changes made are those that generate significant results.