Differences between display advertising and other advertising formats
Posted: Mon Jan 20, 2025 7:10 am
Some of the main differences between display advertising and other types of advertising are:
Greater reach . Display advertising offers companies the possibility of reaching a massive audience by covering a wide variety of advertising spaces on digital platforms, which translates into greater visibility for their brand.
More effective segmentation. Display advertising allows for precise segmentation based on different variables, such as interests, demographics or purchasing behavior, which marketing directors email list increases the effectiveness of advertising compared to other forms of advertising.
Facilitates creativity. As mentioned above, display advertising adapts to different formats, allowing companies greater creative freedom to impact their target audience.
Lower cost. Compared to other forms of advertising, display advertising is a more economical option, as it offers the possibility of reaching a wide audience at a much lower cost than other forms of advertising.
Aspects to take into account in display advertising campaigns
As we mentioned, display advertising is a form of online advertising that uses graphic ads on websites to promote products or services.
Here are some things to consider when creating a successful display advertising campaign :
Keywords
It's important to research relevant keywords to ensure that your ads are shown to the right people. Keywords can help ensure that your ads reach more specific audiences.
Audience
When creating a display advertising campaign, it is important to consider the audience you are targeting.
Audience targeting allows ads to be shown only to people who are interested in your product or service. Some forms of targeting include geographic location, demographics, interests, and online behavior.
Greater reach . Display advertising offers companies the possibility of reaching a massive audience by covering a wide variety of advertising spaces on digital platforms, which translates into greater visibility for their brand.
More effective segmentation. Display advertising allows for precise segmentation based on different variables, such as interests, demographics or purchasing behavior, which marketing directors email list increases the effectiveness of advertising compared to other forms of advertising.
Facilitates creativity. As mentioned above, display advertising adapts to different formats, allowing companies greater creative freedom to impact their target audience.
Lower cost. Compared to other forms of advertising, display advertising is a more economical option, as it offers the possibility of reaching a wide audience at a much lower cost than other forms of advertising.
Aspects to take into account in display advertising campaigns
As we mentioned, display advertising is a form of online advertising that uses graphic ads on websites to promote products or services.
Here are some things to consider when creating a successful display advertising campaign :
Keywords
It's important to research relevant keywords to ensure that your ads are shown to the right people. Keywords can help ensure that your ads reach more specific audiences.
Audience
When creating a display advertising campaign, it is important to consider the audience you are targeting.
Audience targeting allows ads to be shown only to people who are interested in your product or service. Some forms of targeting include geographic location, demographics, interests, and online behavior.