The functionalities of a DAM obviously vary from one solution to another. But here are the most common ones :
centralization of digital assets in a single interface, even if there are a large number of them;
metadata management, which involves adding and organizing descriptive information to digital assets;
Advanced and multi-criteria search
Access control and user permissions
versioning and modification history, to ensure better traceability of actions;
automated workflows to streamline approval processes, among other things;
file format conversion;
DAM integration with your other business solutions, such as your PIM or e-commerce software;
media processing tools (cropping, resizing, modifying, etc.);
collaboration options, such as the ability to add italy whatsapp data annotations or comments;
reports and analysis;
management of rights and licenses associated with each multimedia element;
Secure file sharing, even large files
data backup and restore;
availability of a mobile version of the DAM solution.
How much does a DAM solution cost?
The answer to this question seems complex, as prices vary considerably depending on the services offered and your actual needs.
As a guide, DAM solutions for small businesses can cost from around €50 per month, while more robust software for large organisations can cost several thousand euros per year.
We recommend that you contact the providers of these platforms directly to obtain customized quotes . All that's left for you to do is do your calculations to identify the software that promises the best return on investment .
NB: If you're looking to save money and consider an open source DAM (which is often licensed for free!), be aware of the other potential costs associated with its deployment, maintenance or support.
How to choose your digital asset management software?
To choose your DAM software, start with the question of functionality . As we have seen before, there are quite a few. Focus on the ones you consider essential based on the needs and size of your organization.
Next, you need to look at other criteria, in particular:
the accommodation method your heart will oscillate between:
a SaaS DAM , where one of the advantages is that the publisher takes care of the updates;
On-site hosting on your servers, which ensures full control but requires resources for maintenance;
the scalability of the software , that is, its ability to grow with your business and manage an increasing volume of assets;
the possibility of adapting the system to your specific needs;
the simplicity of the solution look at the intuitiveness of the interface and check the availability of training resources for users;
data protection choose a system that hosts your data on a server located in Europe, with high security standards;
The quality of customer service must be available and responsive in case of problems.
But above all, it is preferable to benefit from real support throughout the entire DAM implementation project (often complex!), whether it is to formalize your requirements, deploy the solution or ensure that users adopt the software.
DAM solution example:
Ephoto Dam has been on the market for over 18 years and is a robust platform designed for SMEs, ETIs and large accounts. It is a complete solution that centralizes all the key functions of a good DAM: hosting and searching for digital content, asset sharing, workflows, rights management, etc. All through a dynamic and customizable interface. All through a dynamic and customizable interface that adapts to your needs. In addition, its numerous integrated plugins (Microsoft Office, Adobe Creative Cloud, etc.) make it an ergonomic tool to increase the efficiency in the management of your digital assets.