So how do you motivate them during the holidays and get them to choose your brand?
Posted: Mon Jan 20, 2025 6:04 am
So, you're not entirely wrong in thinking that given the current economic climate, consumers are more cautious and meticulously choosing brands and products.
Let's take a look at some trends for the 2022 holiday season, straight from Google and other giants.
Last Christmas the gift was… a bad time because of the pandemic
The search for the ideal gift started early and will be long. The reason for this is the impact that the pandemic has had on purchases over the past two years, on price variation and on product availability.
Therefore, consumers are already researching in advance to ensure they can buy the best deal, without price fluctuations and within the available budget.
According to a Retail Dive survey, 83% of consumers surveyed romania phone number list reported price increases on products they typically purchase at the end of the year, so many will change the way they shop during this period to mitigate the impact of price increases.
In addition to discounts, which are what consumers expect most, offering fast and free delivery, easy returns and exchanges, and inventory availability are also criteria for finding the best deal.
According to a survey conducted by Think With Google , 75% of people who will shop online during the holiday season intend to do so from companies that offer free delivery.
More than ever, it is necessary to be aware of this behavior and be prepared to offer discounts and benefits at the right time.
Consumers who have already started their holiday surveys but have not yet made their first purchase are waiting for the perfect offer and are also looking for inspiration and gift ideas.
After all, it is not so easy to prepare a gift list, especially in a year when it will be possible for the whole family to get together.
Let's take a look at some trends for the 2022 holiday season, straight from Google and other giants.
Last Christmas the gift was… a bad time because of the pandemic
The search for the ideal gift started early and will be long. The reason for this is the impact that the pandemic has had on purchases over the past two years, on price variation and on product availability.
Therefore, consumers are already researching in advance to ensure they can buy the best deal, without price fluctuations and within the available budget.
According to a Retail Dive survey, 83% of consumers surveyed romania phone number list reported price increases on products they typically purchase at the end of the year, so many will change the way they shop during this period to mitigate the impact of price increases.
In addition to discounts, which are what consumers expect most, offering fast and free delivery, easy returns and exchanges, and inventory availability are also criteria for finding the best deal.
According to a survey conducted by Think With Google , 75% of people who will shop online during the holiday season intend to do so from companies that offer free delivery.
More than ever, it is necessary to be aware of this behavior and be prepared to offer discounts and benefits at the right time.
Consumers who have already started their holiday surveys but have not yet made their first purchase are waiting for the perfect offer and are also looking for inspiration and gift ideas.
After all, it is not so easy to prepare a gift list, especially in a year when it will be possible for the whole family to get together.