What is engagement: Discover the key to digital success

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In the fast-paced world of digital marketing, one word has become central to brands’ strategies: engagement . But what is engagement?

This term does not simply refer to the number of followers or likes a brand receives on social media. Instead, it encapsulates a brand’s ability to meaningfully connect with its audience .

In this sense, it is an action that mainly founder email list seeks to generate interaction and build long-lasting relationships . This is the key in the current marketing landscape. Discovering and fostering engagement is, without a doubt, the key to success in contemporary digital marketing.

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What is engagement?
Engagement in the field of digital marketing is an emotional connection that consumers establish with a brand. It is a predisposition to interact beyond the simple acquisition of products or services, building solid and lasting relationships.

This is the measurement of the participation and interaction that a brand generates with its audience on digital platforms. This interaction can manifest itself in various ways, such as comments on posts, sharing content, participation in surveys, among others.

However, true engagement goes beyond simple superficial actions. It involves a genuine emotional connection between the brand and its audience.